5 Ways to Create Meaningful Social Media Content

For many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, entertain, and engage our audience. Creating great content can increase our visibility, build relationships, and attract new customers.

But every once in awhile, we get into a rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time.

Here are 5 Ways to Create Meaningful Social Media Content

Look at the Big picture

One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible.

How do you do that? Look at the big picture of what’s going on in your business at the moment. What are the key initiatives this quarter?

The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video.

Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story. The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.

Pay attention to what your audience asks

The videos you create are for your audience. That means no one knows better what type of content you should share than your audience!

But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunately). But if you keep your eyes out, it’s ALMOST that simple.

If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If someone asks it, others are thinking it. It’s a clear sign that people want to know.

You should also keep an eye on any questions that your audience asks on social media.

If part of your problem is that you haven’t done many speaking gigs, are people are asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them.

Infuse your personality

Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. Therefor, who you are is a vital piece to your marketing.

Yet, most content creators censor their personalities. But this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self.

Make sure you infuse your personality into every piece of content that you create.

Make it about them

But, it’s not about you. It’s about your audience.

Whenever you are creating content, you need to do so with your audience in mind.

That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience.

Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball!

Don’t post just for the sake of it

If after doing all of this, you still have nothing meaningful to say. Don’t say anything.

It’s much more important to share quality posts than just posting to say you did. Creating crappy posts that don’t get engagement will do you more harm than good in terms of the algorithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.

So, if you have nothing nice to say, don’t say anything at all.

I Wish I’d done it sooner

Happy New Year!

Hope you had a fantastic Holiday, and are looking forward to 2019, I know I am!

This episode is inspired by the fact that every time I hire someone to help me with something in my business, my thought almost instantly becomes “I wish i’d done it sooner!

When there is something that I don’t like doing, really don’t have the time to do, or am just not good at it, it starts to get heavy and stressful. And extra stress is obviously not something that I want, and I assume that you do not either.

A few weeks ago, sometime during the holidays, I just exclaimed to Kiel “WE NEED TO HIRE A HOUSEKEEPER!” I like having a clean house, but I don’t necessarily like to clean. We both work full time and have other activities that we like to do. Meaning that we are essentially only keeping up with the bare minimum around here. We went forward and found someone to come in on a regular basis.

From the minute she stepped foot in my house, I could feel a huge weight being lifted off my shoulders! Something that was going to get done, that I didn’t need to worry about doing. OR worry about seeing dust bunnies floating along my hallway. I couldn’t help but think – I wish id done it sooner.

And then I realized, that every time I hire someone or outsource something, I get that same feeling.

Last year I hired a VA. It’s something I had wanted to do for awhile but was having trouble letting go of the reigns. Surprise! I like being in control of things. Even when its things that I am not necessarily good at or necessarily like doing. That just how it is, and I think a lot of entrepreneurs are like this. We’ve created this business, and its hard to imagine giving someone else responsibility for things inside of it. I think you know how that feels

But being able to take things off my plate is an amazing feeling! Things magically get done without me having to do them! It’s so worth it!

The first thing I ever outsourced was my bookkeeping. I muddled through doing my own bookkeeping for years! And basically my process was this – ignore all of my bills and receipts and such, and then when it was time to pay my quarterly HST, frantically try to get it all in, get confused when things didn’t add up, waste time trying to remember what went down those last 3 months, try to understand how much I owed, then I paid it, and vowed to keep up with my books better so that the same thing didn’t happen next time. And then next time came around and I did the exact same thing.

At a certain point, it became not worth it to do my own books. Because I had less and less time, and the time I wasted trying to sort things out would be better spent working on things that make money, so that I could hire someone to do it for me! Great decision. I wish I’d done it sooner!

I know how it feels to feel like you are the one responsible for everything in your business! But even if you are a business of 1, it doesn’t mean that you need to take care of every little detail. Your time is best spent in your zone of genius. And for me that means having the vision for my business, spending time with my clients, and creating strategies and content. Most other things can be taken care of by someone else – and that definitely something I will keep in mind this year and going forward.

So, if you hate bookkeeping; outsource it. If you don’t have time to create content for social media; outsource it! If you need help keeping up with daily tasks; hire a VA. You don’t need to go at it alone. Its your job to focus on the things you are great at!

 

Holiday Wrap 2018

Holy Cow! Can you believe that we are into the final week of 2018 before the holidays? Time passes by so quickly when you are having fun (and hard at work)!

This was a big year for me. I became a lot more focused when it comes to the type of clients I do my best work for and really doubled down on that.

There was also a lot of work travel to places like the Bahamas, Arizona, California, Toronto (Ok – maybe the last one is not so exciting, but I went at least 2 times in 2018).

I also launched my first online course, the Live Video Formula, which walks entrepreneurs through all the steps they need to create their very own live video show!

There were also some big developments in the world of social media, like the bomb FB dropped on us with the whole Facebook Apocalypse (which wasn’t as awful as some anticipated), and the release of IGTV.

Watch the video to see my “wrap up” of 2018!

Dial Up your Personality: with copywriting expert Kate Bonycastle

Do you ever struggle when it comes to putting words to paper? For more than 15 years, Kate Bonnycastle has been taking the agony out of business writing -- for the writer and the reader. Ad copy, web copy, sales copy, conversion copy & content. Her fave clients are already good writers who want to dial it up, so they can reach more people and make the world kinder, more inclusive and purpose-driven.

In this episode of the Art of Online Marketing Kate and I discuss:

- Why you need to start with the end in mind;

- Differentiating between WHAT you want to say and HOW you want to say it;

- Infusing your personality into your copy;

- Why a school teacher isn’t the best person to review your copy.

To learn more about Kate visit: http://katebcastle.ca


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READY TO ENTER 2019 WITH A BANG?

I’ve teamed up with 40+ business experts for the Entrepreneur City Holiday Giveaway Extravaganza!

They’ve created an amazing giveaway event with 40+ entrepreneurial experts gifting their very best templates, swipe copy, video trainings, and more. You’ll get all of this plus my own 12 Days of Christmas Live Video Challenge when you sign up HERE.

The event runs from December 3rd – 24th and after that the gifts are gone. Jump on in right now and go grab all 40+ of these amazing gifts HERE.

Presenting a win-win formula: How to Increase Sales and Strategic Partnerships - with Jody Euloth

Jody Euloth is the owner of The Mesh Media Network, a Sales, Sponsorship, and Marketing Agency. They work with entrepreneurs and businesses to attract and secure new business, and with brands to leverage experiential marketing opportunities by creating memorable experiences for audiences through sponsorship activations.

Jody has had the pleasure of working on projects such as the Atlantic Golf Expo, CIBC Run For the Cure, University of Toronto Basketball Excellence Program and Atlantic Fashion Week, to name a few. Her strategic partnerships and creative collaborations have engaged such brands as Bell Media, Porsche, RBC and NIKE.

In this episode of The Art of Online Marketing, Jody and I discuss:

  • The difference between marketing and sales;

  • What you need to know about securing sponsors;

  • And, her number 1 tip to close sales!

To learn more about Jody visit: http://www.meshmedianetwork.ca/


EC promo image.png

READY TO ENTER 2019 WITH A BANG?

I’ve teamed up with 40+ business experts for the Entrepreneur City Holiday Giveaway Extravaganza!

They’ve created an amazing giveaway event with 40+ entrepreneurial experts gifting their very best templates, swipe copy, video trainings, and more. You’ll get all of this plus my own 12 Days of Christmas Live Video Challenge when you sign up HERE.

The event runs from December 3rd – 24th and after that the gifts are gone. Jump on in right now and go grab all 40+ of these amazing gifts HERE.

Protect your Biz: online legal essentials for Canadian small businesses - with Corinne Boudreau

Corinne is a small business lawyer in Halifax, Nova Scotia, and has been giving practical legal advice to business owners and professionals since 2002.

Corinne’s business, Legal Essentials Inc. provides an online community with legal tools and templates for Canadian women business owners.  This is important because business owners don't know what they don't know about legal issues and there are very few Canadian legal resource tools online - many buy from US sources which are not usually appropriate. Being afraid about legal stuff can paralyze an owner and being ignorant of legal issues can introduce big risks.

In this episode of The Art of Online Marketing, Corinne and I discuss:

  • How written contracts can help your business grow;

  • How does GDPR apply to Canadian businesses;

  • And protecting your business from risks.

To learn more about Corinne visit: www.onlinelegalessentials.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Understanding the Customer Journey - with Shaun Whynacht

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA.  As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.

Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.

Shaun’s company, Blue Cow Marketing, specializes in helping established business owners streamline their marketing process through automation. In this episode of The Art of Online Marketing Shaun and I discuss:

-          What you need to know when it comes to automation;

-          Understanding the journey of your potential customer;

-          Why it's vital to record and organize your customer data.

To learn more about Shaun visit: http://www.bluecowmarketing.ca


award.jpg

Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Am I ready to go live?

Recently someone asked me the question “Am I ready to go live?”

No one had ever specifically asked me that question before. And you might be thinking the exact same thing. From my point of view, yes, you are ready to go live! Why?

Because no one is ready to go live.

I really don’t think anyone is sitting around, super pumped about going live: about the uncertainty of what can happen live, about seeing their face and hearing their voice, or generally putting themselves out there. If you are one of those people, good for you. But I sense you are not.

Creating a Live Video Show comes with a certain learning curve. This means that no matter what you do, you will look back at your first few videos at some point down the line and think “what was I doing?”

I know I look back on some videos and think “why did I say that?” “Where am I looking” “Why was my skin so orange”.

I had no one helping me out when I started my live video show. Partly because it was a new concept, and partly because I was just messing around and trying things. But sometimes I wish I could go back and help myself along to get to creating great videos faster! Because there are certainly a few that have a certain “character” to them.

That’s why I created the Live Video Formula, to help other entrepreneurs avoid making the same mistakes I made and get them to great live videos faster! I want to help remove the “What was I thinking” aspect. Because honestly, I see many live video creators making simple mistakes that take away from their expertise. It doesn’t have to be that way!

As long as you are clear on what challenges you solve for your clients, and who you work with, then YES, you are ready to go live! Start off with a bang by joining the Live Video Formula! Details below.


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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

The True Power of sharing content through live video

For the last few weeks we’ve been talking about live video a lot. I’ve shared stats about live video – like live video gets 600% more engagement that other types of video. OR that the algorithm prefers live video and gives you 148% higher reach than other kinds of content.

Based on the numbers, it’s clear that live video has power.

But, those are just numbers. You don’t want to go live just to game to algorithm – because in reality, live video is such a powerful platform, I want you to truly understand what the benefits are.

Relationships

Let’s take a big step back and look at business. What makes a successful business? Relationships. As much as we might want to believe it, people are not just going to fall out of the sky and want to work with us. People you know are going to want to work with you and do business with you – this goes back to the know, like, and trust concept. Then once you get rolling with that, they are going to share it with their friends, and their friends are going to share it, but it al starts with those relationships.

Ultimately your goal as a business owner it to build meaningful relationships with others.

And because live video is the closest thing to meeting with someone in person, it makes it a valuable tool. We can learn so much more about you on live video than any other type of format, which leads us to like and trust you faster.

Think about it – in a live video we can see your facial expressions, hear your tone, see your hand movements, and all the other things that don’t translate in text or even in audio.

Alignment

Most of you are business owners who work closely with their clients through a service-based business. That means that choosing who you work with is important to your productivity, and sometimes sanity (been there, done that, and those are stories for another day).

But in most of these cases, the entrepreneur Is going to work with clients who they are in alignment with. And the same goes for the client. If they are hiring a business coach, life coach, brand designer, copywriter, personal trainer, or anything else along those lines, they are not choosing it based on “expertise” they are choosing based on alignment, how much they like that person, and a general sense of thinking – yes they get me.

Live video is great for this. Because it really lets you put your personality out there in a way that you can’t with other formats. You can be true to you – this helps you attract those who would be a great fit for you, and repel those who aren’t (which might sound scary at first but you don’t want to be working with those people).

For example – there have been times where I was looking for someone to help me with a specific challenge in my business – which in this case was creating a webinar system. I had 2 options. Ok well there were clearly more than that, but 2 options surfaced. They were both offering the same thing – to help me overcome a challenge by teaching me all the steps I needed to get this thing done. But both had very different teaching styles.

One had a pleasant teaching voice, a value of serving and teaching, and offering your audience value and what you promised, whether they buy from you or not.

The other I did not align with at all. I found the instructor pushy – bro-y, and altogether not a fit for me. That was not how I wanted to come off, so I wasn’t going to invest in something that was taught in that style. But that person is very famous and adored by many – so its an alignment thing.

Loyalty

Has this has ever happened to you? You meet someone with an interesting business, but its not something that you are looking to do now or on your radar. But then you keep in touch with that person, they are always floating around not too distant, and then a year or 2 later you decide to do business with them.

I can tell you, this has happened to me a few times. Because how often are we going to meet people who need exactly what we offer at that exact moment in time? I’ll tell you – 3% of the time. Which means 3 in 100. 3% of people are ready to buy now, the others need to be warmed up to it. They might be the perfect client for you, but not right now. You can’t just say “Hi, this is what I offer – oh you don’t want to buy from me? C-ya”. (I mean you CAN, but shouldn’t).

You want to: A build that relationship, and B continue to be present so that when the time comes you have built the relationship, offered value, shown you know your stuff, and all those great things so that this potential client wants to work with YOU! You want to be top of mind.

And, by creating a consistent live video presence where you provide value to your audience, position yourself as an expert, and engage with your future customers, you are positioning yourself to do just that – and often you are speeding up that process of helping your potential client see why they need your service.

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE

We start November 14th, 2018