Live Video is not Improv

If you are new here, or maybe haven’t been paying attention – I am a member of a local improv group. The catch 22 comedy crew. What is improv? It’s a type of comedy where there are no scripts, only guidelines and scenario, and the rest is made up on the spot. It’s a lot of fun, really, and it can be hilarious.

For some reason, there is a misconception floating around that live video is improv – impromptu and made up on the spot – but that is very far from reality. When it comes to anything business related, improv is generally a bad idea.

What should you do instead? Here are 3 things

Create an outline

Now we could say that the opposite of improv, is having a script. Before you go live you should take the time to decide what you are going to talk about and write it out. It doesn’t need to be written out word for word (in fact I discourage that because it’s better if things are more loose and natural).

Decide what you are going to talk about, a few key points, and then add a few bullet points for each point. This will not only let you walk through in your head what you want to talk about before clicking GO LIVE, but it can serve as a guide for you while you are sharing.

PS: There is no shame in peeking at your notes while you are live, as long as you aren’t reading them word for word!

Have a structure

A few months ago, I fell into a hole. This was a hole of watching Full House – the original – for hours at a time. And apart from how 90s everything was, do you know what I noticed? Every single episode followed the exact same formul. It starts with a sweet quick laugh, intro song (ahhh), set up, conflict, then resolution.

Why do they do this? Because it’s a show structure that works, and its easy to repeat over and over again.

You want to do that same with your live videos – pretend you are the producer of Full House and create a show structure that you can use over and over again.

Your show structure should include an introduction, main content, and a wrap up. Other things include time for engagement, a call to action, and a one liner of what you video is about

Tie it into the bigger picture

Are you going live just for the sake of it? Don’t. It’s not going to pay off and really, who has time for that. Tie your live videos into the bigger picture when it comes to your business.

Does your industry have “seasons” or different topics of interest at different times – use that as a base.

Are you planning some type of event – use that theme to create content leading up to it.

Launching a program, course, or business, reverse engineer your content to align with your launch.

Just “going live” isn’t going to get you anywhere, you need to do it strategically – add value and have a plan, and tie it into the other goals that you are trying to accomplish in your business.


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Please don’t do THIS on Live Video

By going live, you are opening yourself up to a little bit of risk. We might do something that isn’t “optimal” or that makes our videos less than they could be. And sometimes we make mistakes because we just don’t know or realize, and we learn from it. (I’ll be sharing some of those mistakes with those who signed up for this training.

But what I’m going to share with you in this video is more like: HOW COULD YOU THINK THAT WAS OK??

Eating Kraft Dinner while waiting for viewers

In case you’ve never gone live… Once you are done being “live”, your video is saved as a video on demand that you viewers can watch as they please. When they watch the replay, they watch from 0 seconds.

One time I stumbled upon a live video, it was the replay, and this is how it started:

“Hello everyone! We’re going live a little bit early today. Let’s just wait for everyone to join in”. Next that person proceeded to sit back and eat a bowl of Kraft Dinner!

Why would you eat Kraft Dinner on live video!?

It’s really important that you 1. Realize that the replay viewers watch your video from the beginning, and 2. That the majority of your viewers are actually going to be replay viewers. When you are doing your live, keep that in mind. Don’t only cater to your live viewers, or you will alienate the rest!

Going live in a bikini

A really cool thing about Live video is you can go live from anywhere and give your viewers a little sneak peek into your life. Even on vacation or while travelling.

But please, oh please, if you are a business coach, DO NOT GO LIVE IN A BIKINI.

There is nothing wrong with wearing a bikini. On the beach.

But in a live video? No. The only people who should be going live in a bikini are:

People who sell bikinis

Models who are going to be seen in a bikini

And, well, that’s about it.

The general rule for dress (and makeup) in a live video is to ask yourself this: would I wear this to a client meeting?

Would I wear a bikini to a client meeting? No. Never. Would I show up with my hair a mess and no makeup. Again, I wouldn’t.

Other various activities

I’ve seen some other odd things happen in live videos that you shouldn’t do including:

  •  Walking around you room looking for a hair elastic, then proceeding to do your hair while sharing business & branding advice (again, if you are a hair stylist, go ahead, otherwise, don’t!)

  • Going live while lying in bed or on a couch.

  • Driving while on live video.

The thing is, anyone who shares social media of live video advice is probably always telling you to be yourself, to be real, to be vulnerable. But let’s not cross that line of being your authentic self, into TMI.  


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

You don't HAVE to do Live Video

Has anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepreneurs feel like they have to go live. And what happens and you feel pressured? Well, your videos aren’t going to be any good.

Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, especially service-based entrepreneurs. But, Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70s game show money booth. You need to know why you are going live.

Here are my top favourite things about live video:

It’s easy (compared to other types of content)

I first started getting into this world of online marketing, I played around will all types of content.

This included things like edited video. And if you’ve ever edited video, you know that it can be tedious. Not to mentioned that you end of taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing.

I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM.

With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth.

I get to interact with you fabulous people!

Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algorithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum).

Here’s the thing. I live in rural nova scotia. When you think of nova scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me.

Interaction and engagement with your audience is great for lots of reasons including, building relationships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).

And well, hey, engagement helps you in terms of the algorithm, which is never a bad thing. But it can’t be your only reason for doing things.

Live video has completely changed my business.

I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better.

Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted an went all in with social media. But it’s not only that.

Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues.

Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across north America, connections across the world, and so much more.

I do a live video every single week with few exceptions. This is partly habit at this point. But sometimes I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want?

So, no. You don’t HAVE to go live. But why wouldn’t you?


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video

Live Videos receive 6x more engagement than other videos

And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";

The 3 mistakes that make live videos sucky (& what to do instead);

Where to focus your energy fantastic live videos;

How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE

What is the Video Marketing Summit for Entrepreneurs

Today marks the launch of The Video Marketing Summit for Entrepreneurs – a 3-day online event made up of expert interviews with video marketing experts from around the world!

This event is for any entrepreneur who wants to leverage the power of video to grow their business. Whether you are already creating videos, or even just thinking about it, there is some great value inside this event for you.

How does it work?

On each of the 3 days of the event, participants will receive access to the interviews of the day by email. You can watch those videos at your own pace (for the next 72 hours). The summit is broken down into 3 Days:

  • Day 1 – Live Video

  • Day 2 – Linkedin Video

  • Day 3 – Grow your business with video marketing

(You can see the schedule here: videomarketingforentrepreneurs.com/schedule/)

The summit is free! All interviews are available to you for 72 hours from the time they are released. However, if you want lifetime access to the videos you can purchase VIP access (<hyperlink this https://www.paypal.com/webapps/shoppingcart?mfid=1550587272411_be384e3ce0686&flowlogging_id=be384e3ce0686#/checkout/shoppingCart) for $47 up until the end of Day 3!

Who are your guests?

I was able to interview some amazing video marketers for this event. I am so grateful to them all for their participants and for sharing their expertise! Here’s a brief summary of the experts!

I, Denise Alison, share my own expertise on live video and I am also joined by:

  • Luria Petrucci of Live Streaming Pros,

  • Ian Anderson Gray of Seriously social

  • Todd Bergin also know as todd.LIVE

  • Jeff Sieh of Manly Pinterest Tip and the Social Media Examiner

LinkedIn Video Experts:

  •  Fabio Marrama – LinkedIn Marketing Consultant

  • Cher Jones of Socially Active

  • Quentin Allums of Urban Misfits

  • Brian Schulman of Voice your Vibe

And we wrap up with various other video marketing strategies!

  • Ben DeCastro of viral video fame “I’m a Rhode Islander”

  • Julie Riley & Jen Cole have worked on the promotion of many big live evets such as Social Media Marketing World

  • Tyler J McCall shares his Instagram Strategies

  • Jolene Stillinger share how to incorporate videos into sales funnels

  • Mark Metry shares how to use video to promote your podcast and your business, and what the future of video looks like.

Hope you love the summit! If you haven’t signed up yet, details are below : )


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

How to Build A Community of Loving Fans with Live Video

Happy almost Valentine's Day! I love this day because it's a great excuse to be cheesy and eat chocolate!

And, of course, it's a celebration of LOVE. But do you ever think of the relationship you have with your future customers? Like any other relationship, you need to put in the time and energy to see it grow.

In this episode of the Art of Online Marketing Live Show, I share how to nurture those relationships with Live Video so you can have loving fans!

When you are using live video in your business, you goal is to build a relationship with your viewers. This increases their feelings towards you, grow the know, like and trust factor, has them tuning in week after week, and sharing your content with their friends.

You want to build a relationship, not unlike a romantic relationship.

Be yourself

Have you ever dated someone where you felt like you couldn’t truly be yourself? It’s not a great feeling, you hold back and then you know that you’re not being all that you can be, and that really you deserve to be with someone who you can be yourself with.

When you are building a relationship of any sort – whether it’s a friendship or a romantic relationship – it’s really important to be yourself. This way you will attract the type of people you want to spend time with, and alternately, those people will know that you are the type of person they want to send time with.

The same goes for business relationships. It can often be tempting to act “professionally” because you are a business owner and you want to come off as professional – but often that translates into boring. Professional means you are respectful of your audience and peers, you show up as best as you can, and your share your expertise – it doesn’t meant that you are perfect or have no personality.

Don’t try to put a fake version of yourself out there. It will either come off as phoney or boring. Yes, you are putting yourself out there in a professional way, so it might be different than the way you show up on your couch on Sunday mornings, but you still need to be you. Be ther you who you might be for a date – you might put on some makeup, wear you nicest jeans, put on deodorant, etc. But it’s still yyou!

Go with who you are and what you like about yourself – not how you think others think you should be. You want to be authentic. You are who you are – and that is amazing!

Be there for them

What is the key to any relationship – spending time together! So when you first start dating someone, you are doing that – you are going on dates, and you are showing up on a regular basis to build that relationship, to build that trust. If you don’t go out on any dates, the relationship isn’t going to move forward. Right?

You are probably going to see each other once or twice a week – and then probably talk on the phone or text the other days! And really, growing a community of loving fans is no different.

You want to show up for your audience regularly. You should be showing up with live video once or twice a week, and with micro content most other days of the week.

Build a relationship with a give and take mentality

Which leads me to my next point – build a meaningful relationship with a give and take mentality.

When you are building a relationship, its not all about you. You also need to give. That means you buy dinner, pick up flowers, go to the event that you aren’t that psyched about – bu you do it for them to show you care.

In the world of live video, you also need to give. Often when business owners are marketing all they do is take. They ask for a sale, they ask you to share, they ask for this and that.

But before you do that you need to give with valuable content. You need to show up on a weekly basis and share your expertise so that your audience can see the value in what you offer, implement what you shared, and get some wins.


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

Marie Kondo, Live Video, and creating an engaging presence even if your area of expertise is “boring”

I recently started watching Tidying up with Marie Kondo. While I was watching I was thinking – good for you Marie. You became a worldwide phenomenon by talking about something that everybody hates – literally tidying up.

This reminded me of that one question I often get when I am speaking at events is something along that lines of – ok video sounds great, for everyone else, but how can I apply it to my business? And this often turns into a conversation where they claim their industry is boring, or dry, etc.

However, no matter what industry you are in, you have valuable information to share that your people want and need to hear. Even if you are a lawyer, an accountant, an insurance broker, or anything else along those lines.

Think about it, how exciting is tidying up? Not. At. All. Yet, Marie Kondo has become a worldwide phenomenon.  

And if she can do that you can create engaging content with live video – even if your topic is “boring”.

What lessons can you learn from Marie?

Creates a narrative around her expertise

Tidying Up with Marie Kondo was created for TV – the producers know that if all they do is share Marie giving tips for keeping your house tidy, no one is going to watch! So what so they do, they follow the rule that every successful tv show follows – the rule of storytelling.

Each episode shares a story of a family. They begin with stress and tension, Marie comes in and teaches her KonMari method, they struggle, and ultimately overcome it all for a tidy house!

When you are creating live videos, you should weave a story into it when possible. If all you do it share your expertise without any type of tangible things to tie it to, it gets boring fast. Practical is always better than theoretical.

What stories can you tell that will help you highlight and demonstrate your expertise effectively?

Own her personality

Marie comes in and she’s a little Japanese woman who wears skirts and cardigans. Part of the magic of the show is that families and the audience love her. But, she isn’t any old plain boring person, she is a tv personality.

What makes her Marie Kondo:

· She is obsessed with things that spark

· She always greets the house – probably not something you’ve seen someone do before

· Thanks the clothes & other items that are getting tossed

· And generally, she’s just a cute little lady

The thing is, when it comes to video marketing, so many people want to make it perfect, and they want to be professional, but in doing that they wash away too much of their personality. And really, your personality is one of the major reasons we watch. It has the ability to pull us in, helps us relate and connect to you, and makes you stand out from everyone else putting out content,

She doesn’t assume people already know

Is Marie Kondo the first person to share tips for tidying your house? No. I remember watching clean sweep on TLC years ago. But is she the first person to become famous for it? Probably.

Marie could have assumed that we all know how to fold clothes. But that would have been a mistake.

Often, because we live every single day in our area of expertise, it’s really easy to fall into the trap of thinking “oh, everyone knows that, it’s the basics”. But then ask yourself if you know how to fold a fitted sheet – and it will remind you that even though it’s basic to you, it isn’t to everyone else.

When you share content on live videos, don’t be afraid to start at the most basic level. You don’t need to explain the most complicated thing in your industry. Chances are you will lose people because it will be far beyond what they already know. Take stock and meet your audience where they are, which you can assume is at the beginning!


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I, Denise Alison, am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I, Denise Alison, am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

Always be a Unicorn (Podcamp Halifax 2019 Takeaways)

On Sunday I attended and presented at Podcamp Halifax 2019! What is Podcamp? Don’t be fooled by the name (as I was). Podcamp isn’t podcast based (although there was lots of discussion around podcasting). It’s an “un-conference” about all things digital media! There were sessions on social media, podcasts, virtual reality, data protection, and more!

Sessions I attended

There were sessions being held simultaneously – with about 7 slots throughout the day, and 4 options each time. I generally chose to go to sessions of people I know – 1. to support them, and 2. because I knew they would be good.

1. Menna Riley shared tips on networking and networking fails

She discussed the 5 second rule – I thought that was for when you drop snacks on the ground – but apparently its an idea by Mel Robbins, and you have 5 seconds to do a thing before your brain talks you out of it. So if you see someone you want to talk to or introduce yourself to, start walking towards them before 5!

Look for groups of 3 during a networking event. One person is probably the odd man out.

Simply Ask. Even if you are chatting with someone who isn’t a potential customer, they probably know someone who is. Ask: do you know someone who needs help with ____.

2. Kerra Aucoin – Kerra is an old friend of mine and I’d never seen her speak, so I attended her session. Even though there was no new information for me (she talked about social media) I think it’s always great to pick up some tips and look at things from different perspectives. There were some great reminders for me.

3. Mike Tanner – This session was about podcasting. Do I have a podcast? No. Am I planning on taking the audio from these videos and creating a podcast – YES! That is on the agenda for the spring – so stay tuned for that! And this session was great for someone considering podcasts or just starting out.

My session

Alright so I talked about, you guessed it, video marketing – so I talked about stories, live video, and pre-recorded video.

But let’s rewind. A few months ago, my friend Brittany bought me a “gift” which was a unicorn headband. She kept forgetting to bring it to me everytime I saw her and finally on Sunday she remembered. I had to put it on right away – obviously. But then everyone asked if I was going to wear it while I presented – so I said yes. And well anyway long story short, I ended up putting them on briefly during my presentation. Everyone laughed, took pics, I took them off, but everyone continued to laugh throughout the entire presentation – which is good – I enjoy laughter.

Overall the presentation went well – my audience was into it, asked lots of great questions, it was great. I love presenting. It’s more fun every single time.

I had a few people approach me after asking for my info because they wanted to get me to present for their organizations – so if you want me to present for you, fee free to reach out!

Positives

-It’s a FREE event! (Just buy your own lunch)

-The atmosphere is relaxed

-I learned new stuff and reminded myself of things

-I got to see friends of mine and make new friends

Negatives

Note - these are probably the same I’d have for any event

-Anytime there is this set-up, there’s always something that I want to see at the same time as something else. I’m bad at decision making so there’s that whole issue,

-Halifax is far – although I suppose that’s my own fault, but why isn’t there a train? Can someone buy me a private jet?

-Oh and I guess – 45 minutes is short to present something – but again, that’s the standard.

-Also, note that all the good Timbits were gone when I got there.

Overall, a great event that I’d recommend to any entrepreneur! See you all next year!

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...  Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).  Live Video is watched for 3 times longer than pre-recorded video.  AND Live videos have a 148% higher reach than any other form of content.  Not enough to convince you? The real reason why live video is so powerful is this:    It’s the closest you can get to face to face interaction.  How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!  Sign up  HERE .

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...

Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).

Live Video is watched for 3 times longer than pre-recorded video.

AND Live videos have a 148% higher reach than any other form of content.

Not enough to convince you? The real reason why live video is so powerful is this:

It’s the closest you can get to face to face interaction.

How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!

Sign up HERE.

Bad social media habits to break in 2019

As a social media marketer, there are a lot of bad habits I observe online. Sometimes they are habits of some of my own clients, entrepreneurs that I speak to, or people that I follow on social media. But the point is, they frustrate me – and more importantly, they could be preventing you from growing you business more effectively. I want to help you make sure you are not continuing with any of these bad habits into 2019, so that you can have your most impactful year yet! 

Here are 5 Bad social media habits to break in 2019

1. Winging it 

The first bad habit I want to talk about is winging it. And I’d say most of us are guilty of having done this at one point of another. And this is what happens when you don’t create a social media marketing strategy to guide all your efforts.

The great thing about creating a social media strategy, whether it’s with a social media marketer, such as myself, or even on your own, is it forces you to make sure that you are looking at the big picture and planning your content and presence strategically.

What happens when you don’t have a strategy is you say, oh, I haven’t posted to social media for a few days, better do that now. Then you log in, stare at the blank post box, and nothing.

OR, weeks go by, and you haven’t posted anything, and you think you need to post something, so you post something crappy just to say you did.

2. Hiding behind your products and services

Your potential customers need to know what you offer, and how you can help them accomplish their goals. That’s a given.

But to move your audience from potential customer, to paying customer, they need more than just that. Your audience has options – there are lots of companies out there offering the same thing, or something similar.

This is where it’s important to share about yourself beyond what you sell. This helps your audience connect with you, start building a relationship with you, and you will eventually gain their trust. That connection point is far too often overlooked by entrepreneurs.

Most of us could do a better job when it comes to this – myself included

3. Not being crystal clear on who you are targeting

In your business, it’s important to be clear and specific about who it is you want to work with. And really, this is your decision, you can work with whoever you want to work with. BUT you can’t work with everybody, and even less so, you can’t target everybody.

When you try to target everybody, or if you are generally too broad in who you are trying to attract, you message gets diluted, AND your content is much less effective.

Your audience will be more inclined to work with you when you are talking directly to them. But the broader you try to go, the less people feel like you are talking directly to them. So, specific is always better.

4. Being a digital billboard 

Turkey sandwich, 8.99. Upcoming event get your tickets now. Enrollment is now open for my course, buy today.

You know when you check your mailbox, and you get a bunch of flyers or coupons, or letters promising better internet? And then, if you are like me, you proceed to dump all of that into the recycling bin beside the mailboxes?

Well, when I open up my social media, I don’t want to see promotions like that. Spamming your audience with daily promotions is a quick way to the unfollow bin.

A good rule to follow is the 80/20 rule. And this means that you are sharing 80% valuable content, such as tips, stories, personal things etc, and then 20% can be on the promotional side.

5. Content Dumping 

The last habit I want to discuss is content dumping.

As for a definition: content dumping. Verb. The phenomenon of publishing content and wishing for engagement, but not sticking around long enough to respond to comments or questions. This term can also extend to mean not engaging with any other posts either.

Ok, I made up that definition. I used to like that game Balderdash. 

But the point is – if you are looking for engagement, it’s a given and take kind of situation. If you are expecting your audience to comment on your posts, you need to be there to respond to that. This build more trust.

If you prompt them to ask a question, and you never answer it or respond, then you lose trust.

Take the time to respond to any comments. Even something as simple as a thank you can go a long way (although bonus points for something more specific).

And while you are there. Take the time to comment on the posts of others. Social media is a 2-way street. Its important to show others that you care if you want them to return the favour.


Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...  Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).  Live Video is watched for 3 times longer than pre-recorded video.  AND Live videos have a 148% higher reach than any other form of content.  Not enough to convince you? The real reason why live video is so powerful is this:    It’s the closest you can get to face to face interaction.  How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!  Sign up  HERE .

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...

Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).

Live Video is watched for 3 times longer than pre-recorded video.

AND Live videos have a 148% higher reach than any other form of content.

Not enough to convince you? The real reason why live video is so powerful is this:

It’s the closest you can get to face to face interaction.

How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!

Sign up HERE.

5 Ways to Create Meaningful Social Media Content

For many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, entertain, and engage our audience. Creating great content can increase our visibility, build relationships, and attract new customers.

But every once in awhile, we get into a rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time.

Here are 5 Ways to Create Meaningful Social Media Content

Look at the Big picture

One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible.

How do you do that? Look at the big picture of what’s going on in your business at the moment. What are the key initiatives this quarter?

The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video.

Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story. The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.

Pay attention to what your audience asks

The videos you create are for your audience. That means no one knows better what type of content you should share than your audience!

But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunately). But if you keep your eyes out, it’s ALMOST that simple.

If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If someone asks it, others are thinking it. It’s a clear sign that people want to know.

You should also keep an eye on any questions that your audience asks on social media.

If part of your problem is that you haven’t done many speaking gigs, are people are asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them.

Infuse your personality

Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. Therefor, who you are is a vital piece to your marketing.

Yet, most content creators censor their personalities. But this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self.

Make sure you infuse your personality into every piece of content that you create.

Make it about them

But, it’s not about you. It’s about your audience.

Whenever you are creating content, you need to do so with your audience in mind.

That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience.

Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball!

Don’t post just for the sake of it

If after doing all of this, you still have nothing meaningful to say. Don’t say anything.

It’s much more important to share quality posts than just posting to say you did. Creating crappy posts that don’t get engagement will do you more harm than good in terms of the algorithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.

So, if you have nothing nice to say, don’t say anything at all.

I Wish I’d done it sooner

Happy New Year!

Hope you had a fantastic Holiday, and are looking forward to 2019, I know I am!

This episode is inspired by the fact that every time I hire someone to help me with something in my business, my thought almost instantly becomes “I wish i’d done it sooner!

When there is something that I don’t like doing, really don’t have the time to do, or am just not good at it, it starts to get heavy and stressful. And extra stress is obviously not something that I want, and I assume that you do not either.

A few weeks ago, sometime during the holidays, I just exclaimed to Kiel “WE NEED TO HIRE A HOUSEKEEPER!” I like having a clean house, but I don’t necessarily like to clean. We both work full time and have other activities that we like to do. Meaning that we are essentially only keeping up with the bare minimum around here. We went forward and found someone to come in on a regular basis.

From the minute she stepped foot in my house, I could feel a huge weight being lifted off my shoulders! Something that was going to get done, that I didn’t need to worry about doing. OR worry about seeing dust bunnies floating along my hallway. I couldn’t help but think – I wish id done it sooner.

And then I realized, that every time I hire someone or outsource something, I get that same feeling.

Last year I hired a VA. It’s something I had wanted to do for awhile but was having trouble letting go of the reigns. Surprise! I like being in control of things. Even when its things that I am not necessarily good at or necessarily like doing. That just how it is, and I think a lot of entrepreneurs are like this. We’ve created this business, and its hard to imagine giving someone else responsibility for things inside of it. I think you know how that feels

But being able to take things off my plate is an amazing feeling! Things magically get done without me having to do them! It’s so worth it!

The first thing I ever outsourced was my bookkeeping. I muddled through doing my own bookkeeping for years! And basically my process was this – ignore all of my bills and receipts and such, and then when it was time to pay my quarterly HST, frantically try to get it all in, get confused when things didn’t add up, waste time trying to remember what went down those last 3 months, try to understand how much I owed, then I paid it, and vowed to keep up with my books better so that the same thing didn’t happen next time. And then next time came around and I did the exact same thing.

At a certain point, it became not worth it to do my own books. Because I had less and less time, and the time I wasted trying to sort things out would be better spent working on things that make money, so that I could hire someone to do it for me! Great decision. I wish I’d done it sooner!

I know how it feels to feel like you are the one responsible for everything in your business! But even if you are a business of 1, it doesn’t mean that you need to take care of every little detail. Your time is best spent in your zone of genius. And for me that means having the vision for my business, spending time with my clients, and creating strategies and content. Most other things can be taken care of by someone else – and that definitely something I will keep in mind this year and going forward.

So, if you hate bookkeeping; outsource it. If you don’t have time to create content for social media; outsource it! If you need help keeping up with daily tasks; hire a VA. You don’t need to go at it alone. Its your job to focus on the things you are great at!