What to do BEFORE you click GO LIVE!

Live video is an effective strategy to get more visibility, connect with your audience, and position yourself as an expert. However, when you go live, you are going to want to plan it out so that it will be the best that it can be. Today I am going to share some actions to take before you go live to make your live video a success!

Choose 3 Main Points

When you go live, you should prepare in advance what you are going to talk about. Once you come up with the main topic of theme of your video, choose 3 main points that you are going to share with your audience that fall under that theme.

Think of your live like a paper you might write in school. There is an introduction, the body, and the conclusion. In that body, you want 3 main things to share.

Announce when you’ll be going Live

I think that by now, many of us know that if you go live, there will be a replay that your audience can watch if they miss it. However, your live video will be much more successful and reach more people if you get more people watching and engaging while you are live!

Before you go live, announce it so that your potential audience knows to tune in live, or that they are aware of it so they can watch it later.

Get your gear set up

Before going Live, make sure that all of your equipment, tech, and extra tools are set up, tested, and ready to go! Here are the 3 things I do EVERY TIME before I go live.

·         Reboot my laptop so that it has the power to live stream;

·         Make sure my internet connection is stable;

·         Put my kitty in the bathroom.

 

Can’t wait to see you Live!

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Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this 60 minute session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

How to be Confident on Live Video (Even if you’re an introvert)

I’ve been talking about Live Video for the better par of a year, and one of the objections that I often get is “I could never do Live Video. I’m an introvert”. I get it, because, I’m an introvert too!

Live video is similar to doing a talk or a presentation. How you present your content is just as, if not more important than the content itself. When you present your knowledge with confidence, you come off as a knowledgeable expert. If you are lacking confidence, your audience will question your expertise.

And, obviously, I want you to be confident while you are doing live video so that you can serve your audience and turn them into raving fans of your business!

But, if you are introverted, shy, or generally lacking confidence, you might think it’s a medium that will never work for you, and that my friends is NOT TRUE!

Here are my tips on How to be Confident on Live Video (Even if you’re an introvert)!

1. Plan

Now, the biggest fear for introverts, at least for me, is not knowing what to say. More thoughts are happening in your mind than are coming out of your mouth, and that’s ok. But that means that when you are speaking, either to one person, or a group, the bare minimum seems to be what comes out of your mouth because you feel like you are put on the spot. Then afterwards you have a ton of great ideas that you’re like – why didn’t I say that when I was asked…

When you are doing a Live Video, YOU ARE IN CONTROL. It’s not a conversation where the other person can ask any question in the world, and its not a presentation where audience members can ask questions you hadn’t thought about. You get to talk about exactly what you want.

The best way to get over that fear and make sure you are in control is by planning your content in advance. It helps you feel more confident, because you know what you are going to talk about, and that you are going to cover all of the important points!

2. Live Video Persona

One thing you might not know about me is I am a part time comedian. I am a member of a local improv group. I’m willing to bet you’ve watched some type of comedy, maybe a stand up comedian, or a sketch comedy show, or even an interview on a late night show.

One thing you’ll notice, especially during something scripted like stand up, is how big the character is. Comedians create Comic Personas for themselves – a distinct on stage personality. The persona is an amplified version of themselves. They do not act like a different person, they are just themselves, BUT BIGGER.

When I first started doing live video, I decided to create my own live video persona. I encourage you to

do it too. But, this doesn’t mean acting like someone else, in fact it’s incredibly important to be authentically you, but it means letting your personality out of the box and creating a character of yourself. Your content, how you speak, and how you look should all be in synergy with the live video person that you develop.

For me, it has basically become a habit. Before I click “go live,” I tell myself that I’m the version of me who LOVES being on live video! And guess what? It makes a big difference. And often I can see that difference in video views for when I’m feeling confident, and when I’m not feeling confident. When we’re doing something we love, we tend to smile a lot and project a lot of energy and enthusiasm. That’s me you see in all my videos, but with amplified characteristics. It’s easier than you think. You just need to make a conscious effort.

3. Practise!

And, unfortunately, you’re not going to get away without this one – practise! Going live can feel odd. And that’s because it’s not a natural thing - humans weren’t born with selfie sticks as arms!

Your live videos aren’t going to automatically be great. They most likely will start off crappy. And I don’t say that to turn you off from doing them or to scare you, its just that when it happens, I want you to know that it’s ok, it’s not just you.

I recommend that you start practising without even being live. Turn on the camera app on your phone, turn it to selfie mode, and start recording yourself. It will help you get over the initial weirdness of talking to your own face and seeing yourself on camera as you are talking, which can be a terrifying thing if you’re not used to it.

Give it a watch. Look for what can be improved – WITHOUT being overly critical. Do you say SO a lot, try to reduce that. Are you looking someplace weird, try to correct that. Then practice again.

And again, don’t dwell on this. Give yourself a few days of practise then go for it, and rest assured knowing that it will get better with time!

Happy Live Streaming!

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beat algorithm_2.png

Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this 60 minute session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

3 Tips to get started with live video

Live video has been a buzz topic for the past couple of years. When I first started seeing live videos pop into my newsfeed I was amazed, curious, and terrified. But now we’re all seeing tons of live videos appear in our newsfeeds, for all types of people from individuals to businesses.

I never pictured myself doing live video, let along teaching and entire series and a course on it. My first few experiences with video were, well, they were terrible.

But then, live video started to get popular, with periscope rising in popularity and Facebook live just being announced, I knew that it was a tool that could be a game changer.

And, long story short, I decided to go for it. I committed to delivering my content through live video. And it absolutely changed my business, it allowed me to grow my following, better connect with my audience, build real relationships, and attract new customers.

Still hesitant to give live video a go? Follow these 3 tips to make it easier!

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Are you using Live Video to grow your business?

Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.

Get it HERE.

Make your social media content go further

One problem that many entrepreneurs run into, is spending too much time creating content; we are creating weekly blogs, regular lead magnets, social media posts, and more! However, we’re not spending enough time focusing on making sure that content is reaching our audience, which is the entire point of all of this.

We spend too much time coming up with original content every single time, but all of our energy is being poured into the backend, and the planning, and not in the implementation.

In this week’s episode of the Art of Online Marketing, I share with you my #1 strategy to make your content go further, so you can make sure it reaches your audience, and that you have more time to spend on other areas of your business.

 

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Are you using Live Video to grow your business?

Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.

Get it HERE.

Social Video: What's new, what's changed, and other stuff you need to know!

I love Live Video (this video was originally done on Facebook Live). Live Video is what as helped me build my business into what it is today.

Last January, I did an entire series on how powerful live video is, and how you can use it to attract customers and grow your business. And that absolutely still stands. But a lot has happened in the video world since then. In this video I walk you through a few things you need to know about:

1. LinkedIn Native Video;

2. IGTV;

3. Instagram Stories;

4. Facebook Live.

 

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    Are you using Live Video to grow your business?  Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.  Get it  HERE .

 

Are you using Live Video to grow your business?

Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.

Get it HERE.

Are you spending TOO MUCH time marketing your business?

How much should I be marketing my business? How much time should I be spending marketing my business on social media?

These are some of the questions I receive from clients, followers, and workshop participants regularly. And at the end of the day the answer is going to be different for everyone depending on where they are at, the activities they partake in, and other variables.

I spend quite a bit of time marketing my own business on social media. In part because, this is how I attract customers to my business. I also don’t teach anything that I do now know first hand, so my own social media accounts are used as guinea pigs to explore how things work, what strategies work, and what don’t.

This led me to question whether I might be spending TOO MUCH time marketing my own business.

Watch the video to learn what I learned when it comes to how much time you should spending marketing your business and see if you are on the right track!

How to improve your content for better engagement

One of the biggest challenges businesses and brands face when it comes to social media is engagement. Because of the Algorithm, a very small percentage of your followers will see any given post (about 2-6%). The way to get over that obstacle, is by getting more engagement on your posts. Engagement is validation for the algorithm and informs it that people want to see your post, so it shows your post to more people.

How do you get better engagement? Watch the video to learn how 😊

Give potential customers a reason to follow you

“How do I get more Likes/Followers?”

I am willing to bet that that’s one of the most frequently asked questions of the decade.

Having a social media presence for your business has become a fundamental piece of your marketing collateral. Not having a presence on social media would be like not having a phone number.

To attract more followers, you need to give potential customers a reason to follow you beyond you wanting to sell to them. By asking them to like your page or follow your profile, that shouldn’t just be an invitation to promote to them.

What are some good reasons to follow you?

Sharing Valuable content

What value are you currently bringing your followers? One of the most effective ways to attract followers is by sharing value. Value means that you are helping your followers overcome some type of challenge. In my case I share social media tips and strategies to help you grow your business. If you are a naturopath, sharing advice on how to overcome common health struggles would be valuable, and if you are a vintage clothing market, then it might be sharing how to pair your pieces to make a perfect outfit.

At the end of the day the value is in the eye of your ideal customers. When in doubt, focus on them, not on your products.

Build relationships

People want to do business with people. Not businesses or logos. Our whole goal in life is to connect with others. Make an effort to connect with your audience on a real, authentic level. Give your audience something they can connect with, ask questions, and engage with them. By building relationships and encouraging conversations, you give your followers a reason to come back.

Business is based on relationships. For long term success you need to build relationships with your customers, future customers, and audience!

Beware of superficial tricks

Remember that when it comes to attracting followers, quality by far outweighs quantity. You are much better off having 500 followers who care about you, your business, and are potential customers than having 10K followers who don’t care and will never buy from you. I mean that’s assuming you want to run a profitable business and not just brag about followers and likes

There are lots of way to get new followers. The ones that feel like shortcuts probably are. Whenever someone recommends you take a certain approach to get followers always ask yourself: who will I attract when I do this? If the answer isn’t “my ideal customers” or some variation of that answer, STOP what you are doing immediately. Your future self will thank you.

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ENCORE PRESENTATION

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Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd:

Sign up HERE

 

Prevent Social Media Marketing Overwhelm: 3 Tips

Last week I had the opportunity to spend the better part of the week with my fellow mastermind gals!

This was our bi-annual working retreat and the topic of the week was marketing.

Marketing is a topic that I know intimately. But, sitting in a room full of entrepreneurs who aren't so familiar with it gave me some fresh perspective, and I got to see where a lot of entrepreneurs struggle when it comes to marketing their business on social media. So, with that experience, I’ve come up with 3 tips to prevent Social Media Marketing Overwhelm:

1. Done is better than perfect

A huge mistake I see entrepreneurs make that really holds them back is trying to make everything perfect. They work for hours, weeks, or months on a piece of content. The issue that happens here is you spend all that time working to create one piece of “perfect content” but the rest of the time no new content is going out.

No matter what, your posts will not be perfect. Yeah you can make them really awesome and fantastic, but it will never be perfect for various reasons.

The important thing is to get content out there. Putting things out there will help you get are sense of what your ideal customers respond to or not. That's how you learn.

2. The importance of planning

Listen, there are way too many businesses out there who are just winging it when it comes to their marketing. They are like oh I haven’t posted anything in a few days, time to say something – but their posts aren’t in line with their goals or current initiatives.

In social media marketing you always have a 2-part goal: connect with your audience with valuable content and help them understand how you can help them with relevant calls to action.

Planning goes a long way in making sure what you are getting your message out there aren't that it's relevant to what you are currently offering.

3. Consistency trumps all

Marketing is about relationship building, and to do that you need to show up regularly. Which means sharing original content on a daily or almost daily basis.

A lot of entrepreneurs, women especially are afraid that they are “bothering people” You're not. Because of the algorithm an average of 2% of your followers will see your posts. Being so visible that you are bothering people is an issue that pretty much no one has. And if you are sharing valuable information, they will appreciate it!

Are you ready to kick up your social media marketing? Join me for Make Friends Not Followers: Attract your dream customers with social media. Details below!

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ENCORE PRESENTATION

Make friends not Followers.jpg


Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd:

Sign up HERE

How to stay HUMAN among the highlight reel and competition on social media

I am travelling this week so there won’t be a new episode of The Art of Online Marketing

But, I do have a surprise for you! Last week I had the pleasure of joining Eva Jannotta for her weekly Facebook Live segment, Marketing Minutes.

Eva is a friend and colleague that I had the fortune of meeting last winter while I was in Phoenix, Arizona! She asked me if I would be willing to be interviewed on her show and I was happy to join (we all know I LOVE Live Video 😊)

Some of the highlights that I shared with Eva and her audience were:

1) 2 ways to get MORE engagement from social media marketing in these times of changing algorithms;

2) Why the traditional advertising mindset DOESN'T WORK on social media;

3) How I built my business despite being geographically isolated.

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Make friends not Followers.jpg

ENCORE PRESENTATION!

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 


3 social media mistakes that make you lose followers and opportunities;

3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd

Sign up HERE