Presenting a win-win formula: How to Increase Sales and Strategic Partnerships - with Jody Euloth

Jody Euloth is the owner of The Mesh Media Network, a Sales, Sponsorship, and Marketing Agency. They work with entrepreneurs and businesses to attract and secure new business, and with brands to leverage experiential marketing opportunities by creating memorable experiences for audiences through sponsorship activations.

Jody has had the pleasure of working on projects such as the Atlantic Golf Expo, CIBC Run For the Cure, University of Toronto Basketball Excellence Program and Atlantic Fashion Week, to name a few. Her strategic partnerships and creative collaborations have engaged such brands as Bell Media, Porsche, RBC and NIKE.

In this episode of The Art of Online Marketing, Jody and I discuss:

  • The difference between marketing and sales;

  • What you need to know about securing sponsors;

  • And, her number 1 tip to close sales!

To learn more about Jody visit: http://www.meshmedianetwork.ca/


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READY TO ENTER 2019 WITH A BANG?

I’ve teamed up with 40+ business experts for the Entrepreneur City Holiday Giveaway Extravaganza!

They’ve created an amazing giveaway event with 40+ entrepreneurial experts gifting their very best templates, swipe copy, video trainings, and more. You’ll get all of this plus my own 12 Days of Christmas Live Video Challenge when you sign up HERE.

The event runs from December 3rd – 24th and after that the gifts are gone. Jump on in right now and go grab all 40+ of these amazing gifts HERE.

Protect your Biz: online legal essentials for Canadian small businesses - with Corinne Boudreau

Corinne is a small business lawyer in Halifax, Nova Scotia, and has been giving practical legal advice to business owners and professionals since 2002.

Corinne’s business, Legal Essentials Inc. provides an online community with legal tools and templates for Canadian women business owners.  This is important because business owners don't know what they don't know about legal issues and there are very few Canadian legal resource tools online - many buy from US sources which are not usually appropriate. Being afraid about legal stuff can paralyze an owner and being ignorant of legal issues can introduce big risks.

In this episode of The Art of Online Marketing, Corinne and I discuss:

  • How written contracts can help your business grow;

  • How does GDPR apply to Canadian businesses;

  • And protecting your business from risks.

To learn more about Corinne visit: www.onlinelegalessentials.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Understanding the Customer Journey - with Shaun Whynacht

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA.  As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.

Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.

Shaun’s company, Blue Cow Marketing, specializes in helping established business owners streamline their marketing process through automation. In this episode of The Art of Online Marketing Shaun and I discuss:

-          What you need to know when it comes to automation;

-          Understanding the journey of your potential customer;

-          Why it's vital to record and organize your customer data.

To learn more about Shaun visit: http://www.bluecowmarketing.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Am I ready to go live?

Recently someone asked me the question “Am I ready to go live?”

No one had ever specifically asked me that question before. And you might be thinking the exact same thing. From my point of view, yes, you are ready to go live! Why?

Because no one is ready to go live.

I really don’t think anyone is sitting around, super pumped about going live: about the uncertainty of what can happen live, about seeing their face and hearing their voice, or generally putting themselves out there. If you are one of those people, good for you. But I sense you are not.

Creating a Live Video Show comes with a certain learning curve. This means that no matter what you do, you will look back at your first few videos at some point down the line and think “what was I doing?”

I know I look back on some videos and think “why did I say that?” “Where am I looking” “Why was my skin so orange”.

I had no one helping me out when I started my live video show. Partly because it was a new concept, and partly because I was just messing around and trying things. But sometimes I wish I could go back and help myself along to get to creating great videos faster! Because there are certainly a few that have a certain “character” to them.

That’s why I created the Live Video Formula, to help other entrepreneurs avoid making the same mistakes I made and get them to great live videos faster! I want to help remove the “What was I thinking” aspect. Because honestly, I see many live video creators making simple mistakes that take away from their expertise. It doesn’t have to be that way!

As long as you are clear on what challenges you solve for your clients, and who you work with, then YES, you are ready to go live! Start off with a bang by joining the Live Video Formula! Details below.


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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

The True Power of sharing content through live video

For the last few weeks we’ve been talking about live video a lot. I’ve shared stats about live video – like live video gets 600% more engagement that other types of video. OR that the algorithm prefers live video and gives you 148% higher reach than other kinds of content.

Based on the numbers, it’s clear that live video has power.

But, those are just numbers. You don’t want to go live just to game to algorithm – because in reality, live video is such a powerful platform, I want you to truly understand what the benefits are.

Relationships

Let’s take a big step back and look at business. What makes a successful business? Relationships. As much as we might want to believe it, people are not just going to fall out of the sky and want to work with us. People you know are going to want to work with you and do business with you – this goes back to the know, like, and trust concept. Then once you get rolling with that, they are going to share it with their friends, and their friends are going to share it, but it al starts with those relationships.

Ultimately your goal as a business owner it to build meaningful relationships with others.

And because live video is the closest thing to meeting with someone in person, it makes it a valuable tool. We can learn so much more about you on live video than any other type of format, which leads us to like and trust you faster.

Think about it – in a live video we can see your facial expressions, hear your tone, see your hand movements, and all the other things that don’t translate in text or even in audio.

Alignment

Most of you are business owners who work closely with their clients through a service-based business. That means that choosing who you work with is important to your productivity, and sometimes sanity (been there, done that, and those are stories for another day).

But in most of these cases, the entrepreneur Is going to work with clients who they are in alignment with. And the same goes for the client. If they are hiring a business coach, life coach, brand designer, copywriter, personal trainer, or anything else along those lines, they are not choosing it based on “expertise” they are choosing based on alignment, how much they like that person, and a general sense of thinking – yes they get me.

Live video is great for this. Because it really lets you put your personality out there in a way that you can’t with other formats. You can be true to you – this helps you attract those who would be a great fit for you, and repel those who aren’t (which might sound scary at first but you don’t want to be working with those people).

For example – there have been times where I was looking for someone to help me with a specific challenge in my business – which in this case was creating a webinar system. I had 2 options. Ok well there were clearly more than that, but 2 options surfaced. They were both offering the same thing – to help me overcome a challenge by teaching me all the steps I needed to get this thing done. But both had very different teaching styles.

One had a pleasant teaching voice, a value of serving and teaching, and offering your audience value and what you promised, whether they buy from you or not.

The other I did not align with at all. I found the instructor pushy – bro-y, and altogether not a fit for me. That was not how I wanted to come off, so I wasn’t going to invest in something that was taught in that style. But that person is very famous and adored by many – so its an alignment thing.

Loyalty

Has this has ever happened to you? You meet someone with an interesting business, but its not something that you are looking to do now or on your radar. But then you keep in touch with that person, they are always floating around not too distant, and then a year or 2 later you decide to do business with them.

I can tell you, this has happened to me a few times. Because how often are we going to meet people who need exactly what we offer at that exact moment in time? I’ll tell you – 3% of the time. Which means 3 in 100. 3% of people are ready to buy now, the others need to be warmed up to it. They might be the perfect client for you, but not right now. You can’t just say “Hi, this is what I offer – oh you don’t want to buy from me? C-ya”. (I mean you CAN, but shouldn’t).

You want to: A build that relationship, and B continue to be present so that when the time comes you have built the relationship, offered value, shown you know your stuff, and all those great things so that this potential client wants to work with YOU! You want to be top of mind.

And, by creating a consistent live video presence where you provide value to your audience, position yourself as an expert, and engage with your future customers, you are positioning yourself to do just that – and often you are speeding up that process of helping your potential client see why they need your service.

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE

We start November 14th, 2018

Live Video! Where is it a thing?

Every week I go LIVE for The Art of Online Marketing live show. The show originates as a Facebook Live stream. Most of my audience watches me on Facebook, either live or the replay. Facebook Live is a great platform, it helps you better connect with the people you are ALREADY connected with (on Facebook).

Facebook Live replays can live indefinitely, you can schedule your live, you can download the video and re-purpose it, and it’s easily shareable all over Facebook - in groups, on your timeline, and more.

I’d say at this moment in time – Facebook live is the most popular live platform. But, there are some other great platforms that have live video built in such as...

Instagram

YouTube

Periscope (Twitter)

Watch the video to learn more about these live video platforms!

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start October 31st, 2018

Google + pulls the plug. Is Facebook next?

In case you’ve been living off the grid…

Last week Google announced that it would be pulling the plug on Google +, their very own social media platform, which was launched in 2011 to rival Facebook. While Google is generally a beast when it comes to creating attractive products, this one was a flop. Google+ is shutting down because of low usage and engagement (and not to mention, a major data breach)

But honestly. Google + never really took off. It claims to have 395 million users (in theory more than Twitter). However, 91% of Google+ accounts are empty, meaning they were likely created either as spam accounts or just to access other Google services.

But what does this mean for other platforms? Given that multiple social media sites have recently been under scrutiny, what I want to explore is: is Facebook next? Let’s analyze the situation in 3 key areas: usage, demographics, and business and marketing.

Usage

Facebook, which is currently the largest social network has 2 billion monthly active users. That means every month 2 billion different people are spending time there. Its not me 1 million times and Shawna the other million – its unique users. How does that compare to other social networks? The only other network that comes close to fb is Instagram, which just reached the 1 billion mark. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%.

Oh, an FYI, Fb owns Instagram. So, anything good that happens to IG is good for Facebook.

Here’s the thing - Facebook has been around for 12, 13 years, so the rate of growth isn’t huge, and that’s because basically everyone already has a Facebook account – I’m willing to bet that you do. But, the numbers are still increasing, not decreasing like some would lead you to believe.

In fact: 400 new users sign up for Facebook every minute.

When it comes to usage: Facebook is not dying

Demographics

When I first joined fb, it was a new and mysterious world where people shared things about what they were doing and photos. It was weird, and I was like what is this – people are going to spend time here? This was in 2006 and I had just started university. Everyone said I needed to join Facebook, so I could connect and stay in touch with all of my new university friends. And this is exactly what it did, for a period of time.

Slowly – or quickly, (I can’t really remember, all this feels like it was just yesterday), anyway the crowd of people on Facebook expanded. Friends at home, younger friends, then older friends, then parents, then grandparents, then great grandparents. You get the idea.

Overall Facebook reaches the widest demographic of people.

Is Facebook “uncool” well – semantics. Usually things are uncool when everybody is doing it. And honestly you probably heard your teen say that Facebook is uncool.

If you are trying to reach teens – then yeah, Facebook probably isn’t the place to reach them, but if your customers are adults, chances are, they are on Facebook, because again, everybody is. And most of those people are checking in at least once a day.

You can pick a “cooler” platform. But you might be the only one there.

Business & Marketing

Now, this is where is gets a bit trickier.

Facebook, a free way to connect with people became an obvious place to market a business. Because well FREE. And then everyone went nuts with marketing their business and Facebook was like whoa – no one is going to want to be here if they get advertised to all the time. So, enter the beginning of fb page decline. The algorithm became stronger to ensure that users were seeing posts that they were interested in and fit organically into the conversation.

This went on for awhile until last January – also known as the Facebook apocalypse. Where Facebook changed the focus to helping users connect with friends and family, and less on discovering new content.

For business this meant a lot less reach for their pages. Which is obviously sucks.

But remember, fb shows your content to those who are most likely to engage with it.

So, is it harder to reach the masses on Facebook? Yes, yes it absolutely is and if anyone says otherwise they are full of it. But, you can still reach the people who want to hear from you. That means your goal needs to be to create amazing content for THEM.

Once you create great content for those who are already paying attention, they will bring their friends along. They might comment on your content, share it, or even recommend it to others.

Yes, your ability to reach lots of people is reduced, but you still have more chance of reaching them than other platforms – depending on your target market of course.

Overall, no, Facebook is no dying, its just evolving.

Marketing your business and getting visible on Facebook is getting harder, but with the right content you can reach the people who most want to hear from you.

The point is: don’t give up on Facebook, because, at the moment, its your best bet. Keep marketing on Facebook, and other social media. Because its never a bad idea to diversify your efforts.

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start October 31st, 2018

The 3-Part Formula to Video Marketing Success

If you’ve been using social media for awhile now (haven’t we all?), you will no doubt have noticed the increase in video content. And every time you log on you probably notice even more videos. It’s becoming pretty clear that the popularity of video on social is increasing every single day. But how can you take the popularity of video, and use it to your advantage while marketing your business on social media? In this episode of The Art of Online Marketing I share 3 important factors you need to know when it comes to video marketing:

1. Social Media users prefer video

2. Live Video increases your engagement and reach

3. Why Authenticity attracts loyal customers

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Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this free session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

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I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.