Where do my potential customers hang out online?

If you are a business owner, you have no doubt heard all kinds of conflicting information about where you should be spending your time on social media. Some people say LinkedIn is the best because it’s for professionals, other say you gotta be on Twitter, that’s where communities are built, some are adamant that you need to be on Facebook, and now everyone's saying that you need to be on Instagram. And Snapchat? What the heck is that?

Well holy crap, you don’t have the time to dedicate yourself to all of these places. You have work to do aside from social media - If you joined every platform, you would never get any work done!

So for starters. You do not need to be everywhere. Unless you have a team dedicated to social media, I really advise against trying to be in all places. I recommend choosing 1 platform that will be your main place, then maybe a secondary platform if you have the bandwidth. It’s way better to do 1 or 2 well, than 3 or 4 poorly. You’re better off not having a presence on a site than to have a bad one – it really does do you a disservice and you absolutely lose points in the eyes of your potential customers if they stumble upon a neglected profile.

So where should you be spending your time? Watch the video to hear my recommendations. 

The GOLDEN RULE of social media marketing

There’s a BIG MISTAKE I see all the time when it comes to social media and marketing a business. That mistake is that most people are making it about marketing! Meaning that they are always posting about their products and how great their business is, Sign up for this, buy this, etc. What these businesses are really missing out on is relationship building.

One of the biggest challenges small business owners face is not knowing what to post. They start a FB page or Instagram account but they don't know what to do or say next.

So what do they do? They instantly jump into marketing themselves and being promotional because that’s what they think they are supposed to do, and they just don’t know what else to say.

So basically they are recreating the ads that they publish elsewhere. But guess what? Salesly posts on social media don't work!

Watch the video to learn why.

Planning for Success

I spent the weekend at an awesome event in Toronto, where I had the opportunity to focus on my business, my message, and have various epiphanies. It became obvious to me that if you want success in business, you have to plan for it. Here's how:

1. Surround yourself with like-minded people;

2. Schedule time to plan your business;

3. Be super clear about what you do and who you do it for.

Check out the video for more details.

Want to nominate someone for Stratigro's 2017 Social Media Business Awards? Click HERE.

The Importance of Getting Started

One issue I see a lot is business owners with the best of intentions... They want to grow their online presence, they want to attract customers online, they want to do ALL THE THINGS. But they don’t. And it’s not because they can’t or don't know how. It's because they never even start. You could have the BEST Social media marketing strategy in the world, but if you don’t implement it, it’s not going to work. In this video, I talk about why this happens.

 

A Quick Tour

Hey! Guess what!? In case you didn't notice, I have a brand new website, and it's FINALLY LIVE!  It feels like I have been working on this forever, so I'm glad to finally have it up and running.

My former website was getting a bit stale. I'd had it for 2 years, and it no longer reflected where I was with my business. Since I knew I was going to have to change all the content anyway, I decided to redo the entire thing!

I made this website myself (with a bit of help). Surprisingly, that wasn't the hard part. The hard part was coming up with the right words to share the RIGHT message! Which is strange, because I help my clients do that ALL THE TIME! It's a difficult thing to do for yourself, and having an objective perspective can make a big difference.  

Check out this video to learn more about why I did a complete overhaul of my site, a quick tour, a special announcement, and perhaps a few other things ;)

Welcome to the new Stratigro.ca

Hey fraaans!

As you might have noticed. I have a bran-spankin-new website! I am so excited to be showing this to the world! My old website was nice, but it was time for a much-needed update!

Another thing you might notice is that a lot of my older blog posts didn't survive the move. That's because I made the conscious decision to ONLY migrate the blogs that were relevant, actionable, and valuable for you! But don't fret, weekly videos are still on the menu, so you will have lots of opportunities to learn some super skills from me!

Thanks for stopping by and for your continued support. Please take a few minutes to look around!:)

Why you shouldn't do video

Just kidding. You ABSOLUTELY should be adding video to your social media strategy!!!

There are 2 major reasons.

1. Social media platforms give much more preference to video than any other type of content. That means that even if you are saying THE SAME THING, the video will get seen by more people.

2. Video catches the attention of your audience more. People spend more time watching videos than other types of content. You can also connect with your audience better through video!

*****

Don't waste time online! (OOuu, that rhymes!) What else shouldn't you be doing on social media? Small business owners spend countless hours promoting their business on social media trying to attract more customers. Unfortunately, too many are making mistakes that cost them time and money AND prevent them from converting followers into customers.

Putting lots of time and effort into Social Media, but not attracting new customers? Make sure you aren't making these mistakes!

 

Click HERE to get it!

Ok but seriously, what do I post?

Creating your own content will set you apart from the masses!

There are way too many business owners out there who are simply sharing content or articles from other people or business. OR they share nothing.

One of the great things about sharing your own original content, is you are sharing your own voice. The unique voice of your business is an important piece of your brand personality. It helps attract people to who you are and what you stand for, and it also weeds out those who don’t. Which saves you from wasting time in the future.

You should be educating your audience on whatever it is you are offering them. Social media provides us with an amazing opportunity to share our message. Through your messages, you want to share your expertise, and position yourself on the authority in your industry.

You need to create content that is educational, entertaining, and provides value. You should be consistently creating this content and it should be the priority in your marketing.

Watch the video for more!

*****

Don't waste time online! (OOuu, that rhymes!) What else shouldn't you be doing on social media? Small business owners spend countless hours promoting their business on social media trying to attract more customers. Unfortunately, too many are making mistakes that cost them time and money AND prevent them from converting followers into customers.

Putting lots of time and effort into Social Media, but not attracting new customers? Make sure you aren't making these mistakes!

11 mistakes 2.png

Click HERE to get it!

3 Lessons I've Learned the Hard Way Since Last Year

I have a feature enabled on my Facebook profile, called “On this day”. Every day, it shows me all of the posts that I posted on that day the years before. If I posted something on this day in 2008, it shows me. It can be pretty fun to look back and see what you were up to on this day in time in years past. There are a lot of memories from my university days that bring a smile to my face. Or sometimes I have ZERO clue what I am going on about. But the reason I wanted to do this video is, last week, on my "On this day', I was reminded of the webinar I was doing at this time last year, and it reminded me of how far my business has come, and 3 important lessons I've learned since that first webinar!

1. Follow your passion

2. Be as SPECIFIC as possible

3. Learn from your mistakes and try again smarter!