LinkedIn: The Forgotten Social Network?

For the past year or so I’ve been loving LinkedIn! It’s such a great place to connect with people who are looking to expand their networks and grow their businesses. But I haven’t always felt that way about the platform…It’s a network that I’ve struggle to fully embrace, until recently!

If you haven't logged on to LinkedIn lately, you are going to be in for a huge surprise when you do!

In the last 18 months, LinkedIn has been completely revitalized.

Gone are the days when all it's used for is posting your resume. LinkedIn is a professional networking platform, and it is now the place to be for entrepreneurs. ESPECIALLY if you are in the B2B world.

But lots of entrepreneurs hold back, as I once did, when it comes to embracing LinkedIn, and it comes down to these 3 misconceptions.

Misconception #1 LinkedIn is just for Job Seekers

When LinkedIn first came on the scene (side note – did you know LinkedIn has been around longer than Facebook?) there was a big focus on connecting employers with potential employees and vice versa. And you can see some of those elements on the platform today, for example: “Sobeys, Saint Mary’s University, and KPMG are looking for candidates like you” is the type of notification I sometimes get.

But LinkedIn really is a professional social network.

Unlike other platforms, when users are on LinkedIn they are looking to network with others. They haven’t logged on to look at cat vids, pictures of their grandchildren, or take a quiz telling them which game of thrones character they are (I’d like to think that I’m a Daenerys BTW)

LinkedIn is where most Fortune 500 decision-makers and executives like to spend their spare time. And guess what? When they are there, they are actively looking for something for valuable content and connections. They are looking for something that changes the way they are doing business. And that might be you!

LinkedIn gives business owners and professionals a convenient, accessible and effective place to make connections, market themselves, and grow their business.

Misconception #2 LinkedIn is boring and stuffy

Unfortunately, I let that hold me back for awhile. I would sometimes let myself believe that LinkedIn wasn’t the right place for my content, because it wasn’t “polished” enough.

But that is not true.

LinkedIn is a professional social network, and as I’ve said about 100 times on this show – professional doesn’t mean boring. In this case it means you’re not posting selfies or pictures of you in your jammies.

But there is no “right way” to create content for LinkedIn. The type of content you are already creating is probably fine. You don’t need to change the content you are creating so that it fits into LinkedIn – because you are still you, that is your voice, so do what you do and LinkedIn will shift accordingly.

Now – this isn’t to say that there isn’t some horribly boring content out there or that some people are using it to share every boring thing they’ve ever thought. But that doesn’t mean that you should too.

One of the biggest influencers on LinkedIn is Goldie Chan – she has green hair and shares a video from Disney probably at least once a week. Is that who you imagine when you think LinkedIn influencer? If not, it’s time to change the way you think about LinkedIn!

Misconception #3 LinkedIn is dead

The last misconception I want to discuss today is “LinkedIn is dead”

Microsoft paid $26.2 billion for LinkedIn in 2016.

Before that, LinkedIn had been trending down, but it’s on its way back up. Now, not saying that everything Microsoft does makes sense, but they saw $26.2 billion worth of potential in the platform, I and wouldn’t ignore that.

Since then Microsoft has added video – which, honestly has completely changed the platform and brought new life into it.

And, LinkedIn is in the process of rolling out live video! I think today less than 30 people in the world have access to it, but they way they are rolling it out is brilliant! They have created a product that has so much demand that 100s of people are applying to get access to LinkedIn Live every single day!

And why not? Those who get early access to LinkedIn Live are going to get so much exposure and added benefit.

(Unfortunately, these things are usually rolled out to the US first, so us Canadians might be on the waiting list for awhile).

Are you using LinkedIn to grow your business? I’ve love to connect. You can check out my profile HERE.

Another Live Video Q & A

For the past couple of months, I’ve been talking about Live Video A LOT. I love live video. And the reason is because everything changed for me when I really got strategic about using live video in my own business, and I want to help others do the same!

We are wrapping up with “season” of live video with one last Q&A. I know you all always have some great questions about live video, and I wanted to make sure I could answer as many as I could before we changed gears and focused on other aspects of social media for awhile.

These were your lingering questions…

My audience doesn’t engage, what do I do?

This is such a great question. One of the aspects that makes live video so amazing is that it gives you the opportunity to engage with you audience in real time. But what happens if no one is biting? There are a few things I want you to keep in mind.

  1. Make sure you are overtly asking for engagement. Your audience won’t know that you want them to take action unless you ask! Start with something simple, like a one word answer, then work your way up from there. Your goal should be to train your audience to comment, then when they get the hang of that, you can go deeper.

  2. Be engaging! If you stare at the camera like a bump on a lot, no one will want to engage with you. Be interesting and give your audience something to respond to. They aren’t just going to answer because you ask, you really need to understand where your audience is at and then tap into that zeitgeist.

  3. Don’t worry too much. Every body wants engagement, but it’s not always easy to get. Try your best and if no one is engaging live, move on! Don’t draw attention to it. Sometimes it just takes awhile for you to find your people!

HoW do I improve my live videos?

If you are already going live, it can be hard to know where to look to improve. Honestly, without seeing your videos it’s hard for me to specifically say. But, if there is one thing that I think MOST people who go live could improve on, is HAVE MORE FUN!

If you’re not having fun, then your audience definitely isn’t having fun. Which means that they probably won’t stick around. Make sure you are excited about what you are talking about, let that shine through, and don’t worry so much about what “could” go wrong.

How can I feel less anxious about going live?

While this might not be a great selling point for live video, it might help you feel a bit less anxious. If you have never gone live before, chances are there aren’t that many people watching your live video. Having tons of people just show up would be a GREAT problem to have!

If someone is taking the time out of their day to watch your live video, they are either there to support you, or to learn from you (not heckle you).

But in all honesty, going live is a strange feeling, and it doesn’t come naturally to most of us.

I want you to picture your mom or your best friend or your amazing client on the other side of that webcam. Just pretend like you are sharing your expertise with someone that you trust, and supports you fully!

Should I make my videos more personAl or business?

This is one of my favourite questions! Both!

When I talk about doing a “Live Show” such as The Art of Online Marketing” you want to be sharing valuable content with your audience. This is part of what draws people - you’ve promised that you are going to share your expertise.

However, you don’t want that video to be business only. Snore. You want that video to be entertaining, and you want to infuse your personality into it!

The title and topic are what make people show up, but those aspects are what make them stay.

Once you’ve gotten on track with the “live show”, adding “life streams” always makes a great addition. This is where you show a bit more about you, behind the scenes, and you out and about. But you need to have value first!

What is the biggest misconception people have about live video?

Lost of people try to make their videos “perfect” and in doing so completely strip all of the entertainment and personality out of them. Needless to say, those videos are incredibly boring and not watched very much.

Should I wait for my audience to join me live before getting started?

NOOO!

Because live video is, well, live, your audience can tune in at any time. BUT, that video also lives on as a replay where your viewers are watching it from the beginning. If you wait for people and just stare at the screen your replay viewers will leave. But, if you get into the meat too fast, your live videos will get confused and not stay.

You need to balance both audiences with a live video show structure.

Think about when you took grade 12 english. You probably instructed to tell your audience what you are going to tell them, tell them, then tell them what you told them. It seems redundant, but it’s not.

Your live videos should follow a similar plan: Tell your audience what you are going to talk about, tell them, then recap what you talked about.

Now, you can break all of this down even further.

When you tell your audience what you are going to talk about, this is what I call the pre-amble. There are 3 parts to this:

  1. Introduce the topic of the show in one phrase;

  2. Introduce yourself;

  3. Give context around the topic.

This is what is happening while you are waiting for live viewers to show up, but it’s also information so those watching the replay aren’t watching you watch yourself, and they continue to watch.

I tense up in my videos – how do I bring more energy?

Relax and take a deep breath. For some reason, a lot of entrepreneurs think that there is a lineup of negative nannies out there waiting to tear everything they do to shreds. There isn’t. With (very) few exceptions, everyone who watches your videos is there to support you and learn from you.

Now, here is how you bring more energy to your live videos if you feel like they are lacking. Turn up the dial. You might feel like you are bringing energy, but that doesn’t always translate on video. Imagine that your dial on a normal day is 5, turn it up to a 9. I don’t want you to pretend to be someone else, just you after you drank and extra large latte!

Hope you are excited to jump into live video! Did I leave anything out? Feel free to contact me with question your might have.

If you want to learn more about live video, I invite you to check out the Live Video Formula below!


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Reach more people, get more clients and make a bigger impact using the power of livestreams   

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).

SMMW19 Recap Part 3: Extra-curricular activities

Some of my favourite parts of #smmw19 had NOTHING to do with social media, business, or networking.

One great thing about Social Media Marketing World is that it’s not your typical conference, and they infuse a lot of fun and non-typical activities into the program. I am going to talk about 2 of those RIGHT NOW.

The Chorus

I LOVED being part of the chorus.

Because there are 5000 people at Social Media Marketing World, you might meet someone cool and never see them again. Joining the chorus allowed me to meet other performer people, spend a big chunk of time with them, and really create some great friendships (and a lot of fun).

So much better than standing in the networking hall and saying "so what do you do" over and over again. (Tip: if you want to have an interesting conversation with someone, don’t start it with this question).

I met some truly amazing people that I otherwise might have never met, and had the opportunity to spend a good chunk of time with them. I also got to entertain them in the periods between sound check, and when the rest of the participants were allowed into the giant ballroom where we performed. Exhibit A below. AND I can now say I sang onstage with Peter Hollens and Brianna Shelko!

(Making people laugh, my favourite)

(Making people laugh, my favourite)

The Party at Parq

Saying that the 80s party at Parq was super fun would be an understatement. I’m not typically the type of person who goes out to bars. I prefer to stay home and drink wine with my dog (well he chews on his bone, but you know).

Just imagine the funnest time you’ve ever had out, add in epic sing along karaoke, desserts, and people in costume and this is how the party was.

At one point I was “driving through the crowd” with a record as my steering wheel, and a train of people behind me.

It was a great opportunity to connect with people outside of the conference hall, have fun, and let loose!

If you are ever at an event that has these types of opportunities, take them!


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Reach more people, get more clients and make a bigger impact using the power of livestreams

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).

SMMW19 Recap Part 2: Forks and Dorks

A huge part of the value of attending #smmw19 are the connections and the conversations that happen outside of the “official sessions”. Yes, the sessions are fabulous, and they need to be, but I really advise just going for the sessions then going back to your hotel.

There are 3 categories of people that you will meet at SMMW:

1. Great speakers who will inspire you to move forward and accomplish your goals;

In Part 1 (can you link it) I talked about some of my favourite speakers at Social Media Marketing World 2019. SMMW attracts the best social media speakers in the world, because, well, it’s the top conference in the world on that topic!

So needless to say, they know their stuff! Mari Smith, Amy Porterfield, Mike Stelzner, Jon Loomer, Rick Mulready - those are the types of top names that you will see speaking at SMMW. They share with you what you need to know, what big changes in the industry, and what to pay attention to in the next year.

You may not get to hang out and chat with these people as much ad you’d like (because they are basically celebrities) but you can be inspired by their stories and learn so much from them.

2. Amazing people, who may or may not be speaking, who are on a similar journey as you and make great potential collaborators;

Collaborating with others is 1. Lots of fun, and 2. Can be a win-win situation if you work with the right people. And a lot of people at SMMW are open to (and actively seeking) collaboration opportunities.

I recently hosted the Video Marketing Summit for Entrepreneurs, and a lot of the guests were people that I met last year at SMMW, and I was lucky to have been able to catch up with them in person again this year (and give them a big thank you hug – which is extra special because I give them sparingly)

3. Your peers from around that world!

There are about 5000 attendees at this event, and the majority of them are social media marketers. It’s amazing to be surrounded by that many people who fully understand the challenges you face on a daily basis!

You get to meet up with existing friends and make new ones!

I love meeting my online friends in real life. It’s so surreal. You feel like you know them in a way, but maybe you’ve never met in person. Sometimes you are surprised by how they show up in real life! Shorter, taller, nicer, butthead-ier – I think I met people who covered all those!

The point is – there is value in the community – so make sure you take advantage while you are there!


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Reach more people, get more clients and make a bigger impact using the power of livestreams

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).

SMMW19 Takeaways Part 1

Let’s talk Social Media Marketing World 2019.

If you’ve never been to SMMW, know that the sessions bring a ton of value! However, not all of them are created equal, some were fabulous, and others were…not.

Today I share me favourite 3 sessions with you.

Andrew and Pete gave the afternoon keynote on Day 2. I remember being so exhausted last year in this time slot that I didn’t couldn’t even tell you what the session was about. But these guys got my attention. They delivered their content in a clever, comical way, which I always appreciate. They also shared some ideas and insights that were actionable and apply to everyone. They talked about the 90:10 concept – focusing 90% of your attention on one thing, creating amazing content in one place, and not trying to do everything and it ending up being mediocre at best. What a great lesson to share – considering how much SMMW covers and the feeling it gives that we all need to be everywhere.

(Denise with Andrew and Pete, and the lovely garbage can display)

(Denise with Andrew and Pete, and the lovely garbage can display)

Amy Landino shared her Video Authority Formula. Anytime someone shares a process, it makes for a great presentation because it gives the audience something to execute. Even though the videos she talked about were pre-recorded videos, and generally YouTube oriented, I still appreciated the steps she shared, and her presentation style!

Goldie Chan, aka Rookie of the Year (according to me, Denise Alison). Goldie shared her story about how she became a LinkedIn superstar by posting a daily video (over 500 to date!), the power of LinkedIn Video, and some real strategies that entrepreneurs can implement to increase their LinkedIn presence.

One of my favourite things about Goldie is her Green Hair. Or should I say, what it symbolizes.

See, Goldie probably isn't what you would have imagined a couple of years ago when you heard the term LinkedIn influencer, but she didn't dilute herself to fit that mold, she leaned into who she is and changed our idea of what that looks like.

(Denise Alison with Goldie Chan)

(Denise Alison with Goldie Chan)

Watch the video for the rest of the story, and tune in to see parts 2 and 3!


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Reach more people, get more clients and make a bigger impact using the power of livestreams

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).

Live Video is not Improv

If you are new here, or maybe haven’t been paying attention – I am a member of a local improv group. The catch 22 comedy crew. What is improv? It’s a type of comedy where there are no scripts, only guidelines and scenario, and the rest is made up on the spot. It’s a lot of fun, really, and it can be hilarious.

For some reason, there is a misconception floating around that live video is improv – impromptu and made up on the spot – but that is very far from reality. When it comes to anything business related, improv is generally a bad idea.

What should you do instead? Here are 3 things

Create an outline

Now we could say that the opposite of improv, is having a script. Before you go live you should take the time to decide what you are going to talk about and write it out. It doesn’t need to be written out word for word (in fact I discourage that because it’s better if things are more loose and natural).

Decide what you are going to talk about, a few key points, and then add a few bullet points for each point. This will not only let you walk through in your head what you want to talk about before clicking GO LIVE, but it can serve as a guide for you while you are sharing.

PS: There is no shame in peeking at your notes while you are live, as long as you aren’t reading them word for word!

Have a structure

A few months ago, I fell into a hole. This was a hole of watching Full House – the original – for hours at a time. And apart from how 90s everything was, do you know what I noticed? Every single episode followed the exact same formul. It starts with a sweet quick laugh, intro song (ahhh), set up, conflict, then resolution.

Why do they do this? Because it’s a show structure that works, and its easy to repeat over and over again.

You want to do that same with your live videos – pretend you are the producer of Full House and create a show structure that you can use over and over again.

Your show structure should include an introduction, main content, and a wrap up. Other things include time for engagement, a call to action, and a one liner of what you video is about

Tie it into the bigger picture

Are you going live just for the sake of it? Don’t. It’s not going to pay off and really, who has time for that. Tie your live videos into the bigger picture when it comes to your business.

Does your industry have “seasons” or different topics of interest at different times – use that as a base.

Are you planning some type of event – use that theme to create content leading up to it.

Launching a program, course, or business, reverse engineer your content to align with your launch.

Just “going live” isn’t going to get you anywhere, you need to do it strategically – add value and have a plan, and tie it into the other goals that you are trying to accomplish in your business.


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Please don’t do THIS on Live Video

By going live, you are opening yourself up to a little bit of risk. We might do something that isn’t “optimal” or that makes our videos less than they could be. And sometimes we make mistakes because we just don’t know or realize, and we learn from it. (I’ll be sharing some of those mistakes with those who signed up for this training.

But what I’m going to share with you in this video is more like: HOW COULD YOU THINK THAT WAS OK??

Eating Kraft Dinner while waiting for viewers

In case you’ve never gone live… Once you are done being “live”, your video is saved as a video on demand that you viewers can watch as they please. When they watch the replay, they watch from 0 seconds.

One time I stumbled upon a live video, it was the replay, and this is how it started:

“Hello everyone! We’re going live a little bit early today. Let’s just wait for everyone to join in”. Next that person proceeded to sit back and eat a bowl of Kraft Dinner!

Why would you eat Kraft Dinner on live video!?

It’s really important that you 1. Realize that the replay viewers watch your video from the beginning, and 2. That the majority of your viewers are actually going to be replay viewers. When you are doing your live, keep that in mind. Don’t only cater to your live viewers, or you will alienate the rest!

Going live in a bikini

A really cool thing about Live video is you can go live from anywhere and give your viewers a little sneak peek into your life. Even on vacation or while travelling.

But please, oh please, if you are a business coach, DO NOT GO LIVE IN A BIKINI.

There is nothing wrong with wearing a bikini. On the beach.

But in a live video? No. The only people who should be going live in a bikini are:

People who sell bikinis

Models who are going to be seen in a bikini

And, well, that’s about it.

The general rule for dress (and makeup) in a live video is to ask yourself this: would I wear this to a client meeting?

Would I wear a bikini to a client meeting? No. Never. Would I show up with my hair a mess and no makeup. Again, I wouldn’t.

Other various activities

I’ve seen some other odd things happen in live videos that you shouldn’t do including:

  •  Walking around you room looking for a hair elastic, then proceeding to do your hair while sharing business & branding advice (again, if you are a hair stylist, go ahead, otherwise, don’t!)

  • Going live while lying in bed or on a couch.

  • Driving while on live video.

The thing is, anyone who shares social media of live video advice is probably always telling you to be yourself, to be real, to be vulnerable. But let’s not cross that line of being your authentic self, into TMI.  


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

You don't HAVE to do Live Video

Has anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepreneurs feel like they have to go live. And what happens and you feel pressured? Well, your videos aren’t going to be any good.

Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, especially service-based entrepreneurs. But, Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70s game show money booth. You need to know why you are going live.

Here are my top favourite things about live video:

It’s easy (compared to other types of content)

I first started getting into this world of online marketing, I played around will all types of content.

This included things like edited video. And if you’ve ever edited video, you know that it can be tedious. Not to mentioned that you end of taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing.

I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM.

With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth.

I get to interact with you fabulous people!

Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algorithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum).

Here’s the thing. I live in rural nova scotia. When you think of nova scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me.

Interaction and engagement with your audience is great for lots of reasons including, building relationships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).

And well, hey, engagement helps you in terms of the algorithm, which is never a bad thing. But it can’t be your only reason for doing things.

Live video has completely changed my business.

I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better.

Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted an went all in with social media. But it’s not only that.

Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues.

Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across north America, connections across the world, and so much more.

I do a live video every single week with few exceptions. This is partly habit at this point. But sometimes I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want?

So, no. You don’t HAVE to go live. But why wouldn’t you?


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video

Live Videos receive 6x more engagement than other videos

And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";

The 3 mistakes that make live videos sucky (& what to do instead);

Where to focus your energy fantastic live videos;

How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE

What is the Video Marketing Summit for Entrepreneurs

Today marks the launch of The Video Marketing Summit for Entrepreneurs – a 3-day online event made up of expert interviews with video marketing experts from around the world!

This event is for any entrepreneur who wants to leverage the power of video to grow their business. Whether you are already creating videos, or even just thinking about it, there is some great value inside this event for you.

How does it work?

On each of the 3 days of the event, participants will receive access to the interviews of the day by email. You can watch those videos at your own pace (for the next 72 hours). The summit is broken down into 3 Days:

  • Day 1 – Live Video

  • Day 2 – Linkedin Video

  • Day 3 – Grow your business with video marketing

(You can see the schedule here: videomarketingforentrepreneurs.com/schedule/)

The summit is free! All interviews are available to you for 72 hours from the time they are released. However, if you want lifetime access to the videos you can purchase VIP access (<hyperlink this https://www.paypal.com/webapps/shoppingcart?mfid=1550587272411_be384e3ce0686&flowlogging_id=be384e3ce0686#/checkout/shoppingCart) for $47 up until the end of Day 3!

Who are your guests?

I was able to interview some amazing video marketers for this event. I am so grateful to them all for their participants and for sharing their expertise! Here’s a brief summary of the experts!

I, Denise Alison, share my own expertise on live video and I am also joined by:

  • Luria Petrucci of Live Streaming Pros,

  • Ian Anderson Gray of Seriously social

  • Todd Bergin also know as todd.LIVE

  • Jeff Sieh of Manly Pinterest Tip and the Social Media Examiner

LinkedIn Video Experts:

  •  Fabio Marrama – LinkedIn Marketing Consultant

  • Cher Jones of Socially Active

  • Quentin Allums of Urban Misfits

  • Brian Schulman of Voice your Vibe

And we wrap up with various other video marketing strategies!

  • Ben DeCastro of viral video fame “I’m a Rhode Islander”

  • Julie Riley & Jen Cole have worked on the promotion of many big live evets such as Social Media Marketing World

  • Tyler J McCall shares his Instagram Strategies

  • Jolene Stillinger share how to incorporate videos into sales funnels

  • Mark Metry shares how to use video to promote your podcast and your business, and what the future of video looks like.

Hope you love the summit! If you haven’t signed up yet, details are below : )


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

How to Build A Community of Loving Fans with Live Video

Happy almost Valentine's Day! I love this day because it's a great excuse to be cheesy and eat chocolate!

And, of course, it's a celebration of LOVE. But do you ever think of the relationship you have with your future customers? Like any other relationship, you need to put in the time and energy to see it grow.

In this episode of the Art of Online Marketing Live Show, I share how to nurture those relationships with Live Video so you can have loving fans!

When you are using live video in your business, you goal is to build a relationship with your viewers. This increases their feelings towards you, grow the know, like and trust factor, has them tuning in week after week, and sharing your content with their friends.

You want to build a relationship, not unlike a romantic relationship.

Be yourself

Have you ever dated someone where you felt like you couldn’t truly be yourself? It’s not a great feeling, you hold back and then you know that you’re not being all that you can be, and that really you deserve to be with someone who you can be yourself with.

When you are building a relationship of any sort – whether it’s a friendship or a romantic relationship – it’s really important to be yourself. This way you will attract the type of people you want to spend time with, and alternately, those people will know that you are the type of person they want to send time with.

The same goes for business relationships. It can often be tempting to act “professionally” because you are a business owner and you want to come off as professional – but often that translates into boring. Professional means you are respectful of your audience and peers, you show up as best as you can, and your share your expertise – it doesn’t meant that you are perfect or have no personality.

Don’t try to put a fake version of yourself out there. It will either come off as phoney or boring. Yes, you are putting yourself out there in a professional way, so it might be different than the way you show up on your couch on Sunday mornings, but you still need to be you. Be ther you who you might be for a date – you might put on some makeup, wear you nicest jeans, put on deodorant, etc. But it’s still yyou!

Go with who you are and what you like about yourself – not how you think others think you should be. You want to be authentic. You are who you are – and that is amazing!

Be there for them

What is the key to any relationship – spending time together! So when you first start dating someone, you are doing that – you are going on dates, and you are showing up on a regular basis to build that relationship, to build that trust. If you don’t go out on any dates, the relationship isn’t going to move forward. Right?

You are probably going to see each other once or twice a week – and then probably talk on the phone or text the other days! And really, growing a community of loving fans is no different.

You want to show up for your audience regularly. You should be showing up with live video once or twice a week, and with micro content most other days of the week.

Build a relationship with a give and take mentality

Which leads me to my next point – build a meaningful relationship with a give and take mentality.

When you are building a relationship, its not all about you. You also need to give. That means you buy dinner, pick up flowers, go to the event that you aren’t that psyched about – bu you do it for them to show you care.

In the world of live video, you also need to give. Often when business owners are marketing all they do is take. They ask for a sale, they ask you to share, they ask for this and that.

But before you do that you need to give with valuable content. You need to show up on a weekly basis and share your expertise so that your audience can see the value in what you offer, implement what you shared, and get some wins.


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com