How to stay HUMAN among the highlight reel and competition on social media

I am travelling this week so there won’t be a new episode of The Art of Online Marketing

But, I do have a surprise for you! Last week I had the pleasure of joining Eva Jannotta for her weekly Facebook Live segment, Marketing Minutes.

Eva is a friend and colleague that I had the fortune of meeting last winter while I was in Phoenix, Arizona! She asked me if I would be willing to be interviewed on her show and I was happy to join (we all know I LOVE Live Video 😊)

Some of the highlights that I shared with Eva and her audience were:

1) 2 ways to get MORE engagement from social media marketing in these times of changing algorithms;

2) Why the traditional advertising mindset DOESN'T WORK on social media;

3) How I built my business despite being geographically isolated.

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ENCORE PRESENTATION!

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 


3 social media mistakes that make you lose followers and opportunities;

3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd

Sign up HERE

How to Schedule a Live Video on Facebook

In this week’s video, I show you how to schedule a live video on Facebook!

Scheduling your live video on FB can be beneficial for a few reasons:

1.  You inform your audience that you will be going live

One of the best ways to make sure that your audience tunes in and watches your live video, is to make sure they are aware that you will be going live! Scheduling your live gives them that heads-up. Is will also convert the time zone so that there is no confusion about when to tune in!

2. Reminders

The notification that Facebook creates when you schedule a live video also gives your audience the opportunity to sign-up for reminders. These reminders will send notifications just before you go live to those who subscribed to make sure they don’t miss out!

Scheduling your post also enables a “pre-stream lobby”, where your audience an wait for the stream to begin.

3. You can share the stream where you will be live

The most beneficial aspect of scheduling a live video, is that the post that Facebook creates to notify your audience, is where you will actually appear LIVE in the date and time that you chose. That means that anyone who wants to see you live can go to that post and they will be able to watch you live from the beginning. You don’t need to create a new live, and your audience doesn’t miss out on the first couple of minutes trying to find the live stream.

You can take the link of the post and share it! Since this is where you will appear live, you can give your audience the exact link where you will be showing up live, instead of sharing the post after the fact.

Bonus: You can set up a bot

There are 2 ways that you can set up a bot in this situation.

The first, is sending a message to all your subscribers encouraging them to watch live. Now that you’ve scheduled the post you can share the EXACT LINK where they can watch!

The second is to set up a comment bot in relation to your call to action. When you do this, you choose a keyword that your audience needs to type in the comments, when they do that they will get an automated message sharing the offer you mentioned. You can only set up this type of bot on an existing post, so scheduling it gives you the ability to do that!

NOTE: While you can schedule your live directly from your page, you can’t actually stream to that post natively from Facebook. You need streaming software to allow you to do so.  

Watch the video to learn how to schedule your Live!

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NEW TRAINING ALERT!

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on July 11th:

Sign up HERE

The Most Important Social Media Post

If I visited your social media pages, would I know who is behind the business?

The big mistake that many entrepreneurs, personal brands, and thought leaders make is not making it clear on their social media pages who the person (or people) behind the business is.

But, your audience needs to know who they are interacting with if you ever hope to turn them into paying customers.

How will sharing more about yourself on social media help you?

1. People love seeing the faces of people they know

If you post an image with your face, the face of your employees, or anyone that your audience recognize it will get tons of engagement.

People stop scrolling when they see the face of someone they recognize. And in the world of social media, where getting people’s attention is your biggest challenge, that can be really useful to the growth of your business.

2. Your business goes beyond the actual product or service you offer

There are way too many pages out there that just keep pumping out posts of their product or service. Yes, we need to know what you can do for us and what you offer, but that should only be one part of the total package that you put out there.

Here’s the thing. You aren’t the only person who offers what you offer – you definitely have competition in one way or another. And to you, there might be a huge difference in what you offer, the results, the products, the process and so on, but in the eyes of your potential customers, they see that difference as clearly as you do.

You need to set yourself apart by helping your audience and your potential customers connect with you on another level. You need to build relationships with them through meaningful conversations, and let them get to know who you are, other than the tiny percentage that makes up what you sell.

People will always buy from the person they know. That’s how business goes.

3. People need to connect with you on a personal level

For thousands of years businesses have been built on relationships. People buy from the people they know, like and trust.

This hasn’t changed. Yes, it might feel like social media came in and changed the way the world works. But it hasn’t. It just amplifies everything. You can reach more people, you are in constant communication with them, and everything can happen faster, but these basic principles haven’t changed. People still buy from those they know, like and trust.

It’s important not to forget that even with social media, the basic rules of business still apply. You need to step out from behind your screen and connect with your audience as a person with something that can help your ideal customer solve their problem.

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NEW TRAINING ALERT!

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on July 11th:

Sign up HERE

IGTV: How it works and where it fits in the Instagram Landscape

Have you heard of IGTV?

If you’ve logged into Instagram recently, you will probably have noticed some new buttons and notifications. A big orange tv button next to where you get your DMs and orange notifications telling you so-and-so just posted a video to IGTV.

IGTV, which is short for Instagram Television, was released to all Instagram users last week. In this new feature, users can upload longer form videos (between 15 seconds and 10 minutes) to the platform.

In this video I'll explain how the platform works and where it fits into the bigger IG landscape!

Watch it HERE

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NEW TRAINING ALERT!

Make-friends-not-Followers.jpg

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on July 11th:

Sign up HERE

Where’s the schedule button!? The “new way” to schedule a post on FB

If you’ve logged into Facebook on a Desktop recently, you may have noticed a BIG CHANGE. The option to schedule a post appears to be missing. But DON’T PANIC!!! The option is still there, it has just changed places.

This has happened because Facebook has had to make room for it’s new feature: Stories for Pages. Now when you post you have the option to send your post to the newsfeed or your story.

In this video I give you a quick tutorial on how to schedule your posts in Facebook!

Watch it HERE

 

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7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE

How to Leverage IG Stories to Grow your Business!

Instagram Stories are a hot topic in the social media world. 200 Million Instagram Stories are watched daily. Everytime I turn around Instagram has added a new feature to make Stories even more fun and appealing to use.

A question that I’ve been getting a lot recently is “How can I leverage the power of Instagram Stories to grow my business?”

Most of us have seen IG Stories. Endless loops of people drinking their morning coffee, GIFs of dogs washing their hands, and celebrities sharing behind the scenes of their daily lives. But how does that help you as a business owner, and how can you hop on the trend and use the tools in Instagram Stories to better connect with your audience?

In this episode of the Art of Online Marketing I cover:

·         The importance of having a separate and distinct IG Stories Strategy;

·         Top posts that get the most engagement

·         IG Stories Rules

Watch now to learn more!

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Instagram is the fastest growing social media platform! Are you using it to grow your business?

If not, you're not alone. So many entrepreneurs and experts are missing out on this prime opportunity to connect with their audience and attract more customers with Instagram!

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers!

In this 60 minute session you'll learn:

The top Insta mistakes that make you lose followers and opportunities
The #instagramtruths that make Instagram different from other platforms
The 3 Golden Rules to follow to grow your audience and your revenues!

Register HERE.
Next training: June 14th, 12PM ADT

 

How the algorithm works: Instagram reveals its SECRETS!

A few days ago, during a media tour at its headquarters in San Francisco, Instagram (which is of course owned by Facebook) shared with its guests the factors that determine what posts each user sees in his or her feed. The three main factors are: Interest, recency, and relationship.

Since 2016, Instagram has not been chronological; what you see is determined by a “secret algorithm”. Even though there was TONS of backlash - Instagram says relevancy sorting has led to its (800 million) users seeing 90 percent of their friends’ posts and spending more time on the app. While we were able to decipher some of the information about how that algorithm works, the inner functioning’s have been kept secret. This makes Instagram the first platform to share their top-secret information.

I’ve share some info with you in the past about how algorithms, including the Instagram algorithm, and how they work, here is an updated version straight from the horse’s mouth! And luckily for us, nothing here will be earthshattering. It’s all very similar to what was suspected, but now we can confirm some of those theories.

The Big 3

Instagram continuously monitors your activities on it’s app, so that it can show you posts that you will most care about. This mean that every users’ feed is different based on their activities. There are 3 primary factors that decide what you will see:

1.       Interest:  The algorithm sorts the posts of those you follow based on your past interactions with similar content.

2.       Recency: More recent posts are given priority over something a few days or weeks old.

3.       Relationship: You will be shown content shared by those you are closest with (in the eyes of Instagram). This is determined by activities such as liking, commenting, or being tagged together in photos.

How can you use this info to improve your visibility and reach? Watch the video to get the whole scoop!

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7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE

Grow your Instagram Following with Hashtags

#Hashtags!

Hashtags are always a popular topic with my audience. Whenever I do a workshop or a talk, participants are always so eager to get to the part of hashtags. They want to know how they work, how to use them, and how to incorporate them as a tool to grow their business.

In this week’s edition of The Art of Online Marketing Live Show, I give a simple rundown of how hashtags work, how you can use them for your Instagram posts, and, what NOT to do when it comes to Instagram Hashtags!

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IG tips.png

7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE

The Low Down on Instagram Live: 5 Things you Should Know!

This week on The Art of Online Marketing I continue with the Instagram theme and chat about Instagram Live. Instagram live is AMAZING for all the same reasons why live video is amazing, including more visibility, more relationships building, and more engagement. It let’s you casually show up on the screens of your audience and gives them a better look into your life!

But, Instagram does have its own nuances and quirks that make it a bit different than other live platforms.

1. Behind the scenes content

This is one areas where I find there is a big difference between how brands use Instagram live and FB live. On FB, when you are scrolling through the newsfeed, you often see a lot of videos, like the one you are watching right now, where it’s a figure sharing informational content.

On Instagram, most of the lives you see are people giving you a behind the scenes look into their business or life. They might be at an event, they might be telling a story, they might be on location, or so on. It’s a lot of what you might call “life streams”.

There isn’t a lot of educational content, like the type you see on Facebook, what I like to call a “show”. Most are using it as a sneak peek.

Why? There could be a few reasons.

-  Instagram Live isn’t really big yet, so it could be that marketers haven’t hopped on and ruined it yet (Just Kidding!)

- The potential to reach people appears to be lower. You can’t share lives like you can in FB. The lives don’t show up in the newsfeed, it’s a lot more isolated. If you have a great live it may show up in the explore tab, but there is more of a disconnect…

2. You can’t go live through 3rd party software

Instagram is really picky about it’s API. The only way you can go live is on the Instagram app.

This means no fancy branding, no screen share or anything else you might add with software. It is truly meant for you to be off the cuff and on location.

3. However, adding a guest is super easy!

It’s built into the platform. You can invite a user to join you, or a user can request to join.

I once had a random person ask to join a live once. It was super weird. I didn’t know who they were even and thought I might end up with a chat roulette situation. But, the point is you can easily bring in guests on IG live

4. Limit of one hour while live

This is an area where each platform varies greatly! On Instagram, you can go live for up to one hour.

To give you an idea, on FB you can go live for 4 hours and Periscope doesn’t appear to have a limit.

5. The replay lives in stories for 24 hours

If you choose to save the broadcast, your Live will live in your story for 24 hours. Then disappear off the face of the planet. Instagram does archive your stories to use in your highlights if you wish to, but for some reason doesn’t save lives.

When Instagram live first rolled out, it was live only. Meaning, if you didn’t watch the video live, you didn’t watch it at all! This can create some urgency to make your audience watch. But apparently that wasn’t working out so great, so now you can save it to your story.

There is still some urgency because unlike FB, you can’t just be like, “oh I’ll watch it later”, because it does go away.

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7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE

Instagram Stories (for Business!)

Instagram stories might seem like something that is for teens, but it’s also a great way to show some behind the scenes and moments in your business that you don’t necessarily want to live forever in your profile (or aesthetically don’t quite match). They can also help you show off your personality a bit more in a way that you might not be doing with your profile.

Another benefit is, drumroll please: it’s chronological!

Since 2016, Instagram’s newsfeed has not been chronological, it’s been determined by an algorithm. And well this happens because Instagram keeps growing and the volume of content does as well.

But stories are chronological. The latest story appears as the first bubble. So, it’s a great way to stay top of mind! Stories are also the first thing at the top of Instagram when you log in. Prime location.

IG Stories are popular! After just one year, Instagram reported it had 250 million daily users of Stories, versus 166 million for Snapchat. Businesses are using Stories to drive engagement: 1 in 5 stories posted by a business receives a direct message from a follower, and more than 50 percent of business accounts created a story in July 2017.

Create your story:

Click on your bubble on your home screen to add a story if you don’t have a current one if you do it will show you your existing story(ies). If you have an existing story, you can click the camera in the top left corner to create a new story.

Now here you take a pic or a video that you want to share for the next 24 hours. Both have a max of 15 seconds.

Then click (+ your story). And Congratulations, you’ve created an Instagram story! And again, click on your bubble to view your story and see how many people have seen it.

BUT. That was pretty anti-climatic. So, let’s look at how you can add some jazziness.

FORMATS

When you open your story camera, you have a sliding menu at the bottom that allows you to choose different formats.

Normal: regular photo or video. To take a picture click on the big circle or hold it to record a video of up to 15-seconds.

Boomerang: a looping video that plays forward and backward over and over again. You can only capture a few seconds, but if you time it right it can be lads of fun 😊

Superzoom: you have a few different zoom types. Dramatic, Bounce, Beats, TV show. You click on the music note to change it.

Rewind: Plays your video in reverse.

Hands free: another way to take a video but you don’t need to hold your finger down on the button to record. The camera rolls until you time out at 15 seconds (or stop it)

On the menu above that, you can choose a photo from your camera roll, turn flash on or off, flip the camera, and then here are your face filters. They are live – meaning you preview them here and need to choose before you take the photo.

FILTERS

Once you take a photo you can swipe through various filters here. Generally, they are just colour filters.

STICKERS!!!

This is my favourite part of Instagram stories, the stickers, because of the interactive elements.

There are 3 sticker elements I want to direct your attention to: location, hashtag, and gifs. To get to stickers you click on this smiley post it guy.

HASHTAGS: these hashtags are searchable. You can use the hashtag stickers, you can do rainbow or white. Doing this allows you to show up in a search.

LOCATION: you can add locations to your story. Click on it and it searches near you. It lets you appear in the search/explore tab for more visibility.

GIFS: Instagram recently partnered with Giphy to give users the ability to use animated GIFs in their stories. Gifs give your story another dimension. One thing to keep in mind. Less is more. You don’t want 8000 stickers at once with hashtags and locations etc. But there are some options to help you stand out a bit 😊

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HOT OFF THE PRESS!

7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE