Should I boost my post or create an ad?

Those of you who have a Facebook page, or are an admin on a page, you have no doubt noticed a little blue button, or gotten a prompt asking you if you want to boost a post to reach a larger audience on Facebook. Given that organic reach is constantly on the decline, it can be an attractive option to pay a little to reach more people, but is boosting a post a good idea? When is it better just to run an ad? What are the advantages and disadvantages of each? What situation is best for each? I answer these questions and more in this video!

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