Definition: when all you focus on is the marketing side of your biz but put no effort into money generating activities.
Marketing, branding, promotion are all important in growing and sustaining your business. But sometimes entrepreneurs lose sight of this, go overboard, and spend all of their time with these activities, and forget to focus on selling their products and services. Selling your product or service is the goal of your business - otherwise, you can't continue to do what you do. If you've fallen into this trap, just take a step back, and create an action plan to focus your time on money generating activities.