Everytime I chat with a business owner or see someone post a link, I go check out their page (on social media). Unfortunately, most of the time I am left confused:
Their page doesn't clearly tell me what they do.
Entrepreneurs have a horrible habit of assuming what they do is obvious to other people. The issue is we are too wrapped up in our own business and life to see that it's not at all obvious to others.
When explaining your business online, assume your audience knows nothing. Too many business owners are too vague about what it is they do or offer, which results in your potential customers being confused about what you do.
Promote and explain each aspect of your business. What seems obvious to you, is usually not obvious to your customers!