What is content dumping, and why you should avoid it

The best thing about social media is….

It’s social. This might seem like an obvious thing to say, but there are plenty of people out there that don’t seem to get it. Social media is a 2-way street - you can interact with people, get feedback from customers, see how things resonate, and see what conversations are out there and the needs that people have. Yet, some people treat social media like a billboard. They go online, broadcast their message, and leave. This is content dumping.

(Sorry for the sound and the skip, it started to storm as I was making the video. You miiight also hear my dog panting - he hates thunder!!).