3 Fundamentals of Social Media Marketing that will never change (regardless of algorithms!)

There’s been a lot of chatter lately about algorithms, platforms, and reach recently, and this has mostly been sparked by big changes that will be coming to Facebook’s platform.

And while these changes will impact all of us – users and entrepreneurs, if you are doing these fundamentals of social media marketing already, not a whole lot will change (yes, the arena will change, but not the way you interact).

In this video I share 3 Fundamentals of Social Media Marketing that will never change

1. Start a Conversation

Social media is SOCIAL and while I’ve said that before and it seems incredibly obvious, there are still lots of people out there who are not using it to be social.

One of the great advantages of using social media to market your business is that you have the opportunity to have conversations. This helps you build relationships and learn more about your audience.

Do not be one of those people who shares something then disappears. If someone comments on your post, take the time to respond and continue the conversation (and while you’re logged in, take a few minutes to leave comments on other people’s posts)

Unlike traditional media where you broadcast a message and talk at your potential clients, you can engage them in conversation and hear their perspective. It’s not about telling people what to think, but being part of the conversation and sharing your expertise, which brings us to number 2…

2. Share your expertise AND your perspective

The great thing is that so many entrepreneurs are creating content to educate their audience. Creating valuable content really is a great way to show potential clients that you are an expert in what you do.

However, a lot of content that is created is too superficial. It gives advice that could easily be found elsewhere and is quite generic.

To really make your content shine you need to add your own spin to it with your perspective on the topic. This means going beyond the obvious and be willing to share perspective that not everyone will necessarily agree with.

It’s not to be contrary for the sake of it, but to show your audience where you stand on certain matters, this will help you attract the RIGHT people who are on board with what you believe and repel those who do not.

This can seem scary, but…

1. Drawing a clear line in the sand can make those who are lukewarm about you become raving fans

2. You really don’t want to be working with people who don’t share your perspective on the big things.

3. Share who you are BEYOND what you do

For someone to buy from you, they need to feel some sort of connection to you. Not many people you meet are ready to buy from you right now. In fact, that number is about 3%. But that doesn’t mean that people you meet now won’t become amazing loyal customers in the future. And to transition them from where they are now into customers you need to warm them up and continue to build a relationship.

That means that if all you talk about is your business and how you help, you are going to lose people. You want to give your audience multiple points that they can relate to and humanize your brand.

“Denise has a beagle? I love beagles! And she runs half marathons? I am training for my first one this year.”

Sharing other parts of who you are brings life to you and your business and helps people connect with you.

The thing is, you have competition. There are other who offer something similar to you or offer a similar result. And in the eyes of potential customers those differences might be minor. So it’s really difficult to compete on those points.

But, if you are able to build strong relationships with those who follow you by sharing more about you, people will always go with the person they know!


Want to learn more about using LinkedIn to grow your business? Grab your free copy of Grow Your Business with LinkedIn: A Guide for Entrepreneurs.

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