For many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, entertain, and engage our audience. Creating great content can increase our visibility, build relationships, and attract new customers.
But every once in awhile, we get into a rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time.
Here are 5 Ways to Create Meaningful Social Media Content
Look at the Big picture
One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible.
How do you do that? Look at the big picture of what’s going on in your business at the moment. What are the key initiatives this quarter?
The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video.
Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story. The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.
Pay attention to what your audience asks
The videos you create are for your audience. That means no one knows better what type of content you should share than your audience!
But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunately). But if you keep your eyes out, it’s ALMOST that simple.
If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If someone asks it, others are thinking it. It’s a clear sign that people want to know.
You should also keep an eye on any questions that your audience asks on social media.
If part of your problem is that you haven’t done many speaking gigs, are people are asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them.
Infuse your personality
Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. Therefor, who you are is a vital piece to your marketing.
Yet, most content creators censor their personalities. But this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self.
Make sure you infuse your personality into every piece of content that you create.
Make it about them
But, it’s not about you. It’s about your audience.
Whenever you are creating content, you need to do so with your audience in mind.
That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience.
Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball!
Don’t post just for the sake of it
If after doing all of this, you still have nothing meaningful to say. Don’t say anything.
It’s much more important to share quality posts than just posting to say you did. Creating crappy posts that don’t get engagement will do you more harm than good in terms of the algorithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.
So, if you have nothing nice to say, don’t say anything at all.