As I mentioned previously, I’ve been spending a lot of time on LinkedIn lately (and so have a lot of other people)!
But, like with anything else, there are some people who are using the platform in amazing ways, and there are others who…are not.
In this edition of the Art of Online Marketing, I want to talk about 3 big mistakes entrepreneurs make on LinkedIn.
Going on a tagging spree!
Tagging relevant connections in a post is a great way to notify them that you’ve mentioned them, created a post they might be interested in, or asking for their expertise.
Some users have taken this function and abused it by tagging everyone that comes to mind. Why? Because it means more people will see that post and hopefully comment no that post, which means more engagement, which leads to more visibility thanks to algorithms.
However, mass tagging everyone you know simply annoys people.
When you do this, you are crossing into spam territory. Make sure whenever you tag someone, the content is relevant to them!
Letting LinkedIn talk for you
LinkedIn was very thoughtful and created some prefab messages and comments. And you can send these messages by clicking just one button. For example, when its someone’s work anniversary. Wow!
I recommend NOT using these messages.
A few weeks ago, it was my “work anniversary”, and my inbox looked like this: Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary. Congrats on your work anniversary.
These connections all wanted to say congrats for some reason, but they all would have been better off taking a few seconds to customize the message, or to add “How have you been” to get a conversation started.
My inbox got so spammed with these messages in fact that I posted on my LinkedIn that those wishing to send me congrats should also include something about them that I might not know. Guess How many people did that. 0.
If you want to start conversations and create meaningful relationships with your connections (which you should, because that’s how you build a successful business) then don’t use the automated message. Take a bit of time to customize your message!
Pitching straight out of the gate
I feel like I shouldn’t have to say this because it seems so obvious, yet, this happens to me at least once a day. And that is I get a connection request, and as soon as I accept it, I get a message. And the message is always along the lines of “I have the awesome product. Buy it now”.
Now, let’s look at the fundamental rule of business, which is people buy from those they know, like and trust. Let’s run a test. In this situation do they:
Know you? No.
Like you? No.
Trust you? No.
You don’t know a thing about that person, including knowing if they even have the problem that your product or service solves. Take the time to have a conversation with your connections, and if it seems like the right fit, then explore seeing how you might be able to work together.
Want to learn more about using LinkedIn to grow your business? Grab your free copy of Grow Your Business with LinkedIn: A Guide for Entrepreneurs.