A few days ago, during a media tour at its headquarters in San Francisco, Instagram (which is of course owned by Facebook) shared with its guests the factors that determine what posts each user sees in his or her feed. The three main factors are: Interest, recency, and relationship.
Since 2016, Instagram has not been chronological; what you see is determined by a “secret algorithm”. Even though there was TONS of backlash - Instagram says relevancy sorting has led to its (800 million) users seeing 90 percent of their friends’ posts and spending more time on the app. While we were able to decipher some of the information about how that algorithm works, the inner functioning’s have been kept secret. This makes Instagram the first platform to share their top-secret information.
I’ve share some info with you in the past about how algorithms, including the Instagram algorithm, and how they work, here is an updated version straight from the horse’s mouth! And luckily for us, nothing here will be earthshattering. It’s all very similar to what was suspected, but now we can confirm some of those theories.
The Big 3
Instagram continuously monitors your activities on it’s app, so that it can show you posts that you will most care about. This mean that every users’ feed is different based on their activities. There are 3 primary factors that decide what you will see:
1. Interest: The algorithm sorts the posts of those you follow based on your past interactions with similar content.
2. Recency: More recent posts are given priority over something a few days or weeks old.
3. Relationship: You will be shown content shared by those you are closest with (in the eyes of Instagram). This is determined by activities such as liking, commenting, or being tagged together in photos.
How can you use this info to improve your visibility and reach? Watch the video to get the whole scoop!
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The Complete Guide to Getting Started on Instagram!
Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).
With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers?
In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers!
Get it HERE