I recently started watching Tidying up with Marie Kondo. While I was watching I was thinking – good for you Marie. You became a worldwide phenomenon by talking about something that everybody hates – literally tidying up.
This reminded me of that one question I often get when I am speaking at events is something along that lines of – ok video sounds great, for everyone else, but how can I apply it to my business? And this often turns into a conversation where they claim their industry is boring, or dry, etc.
However, no matter what industry you are in, you have valuable information to share that your people want and need to hear. Even if you are a lawyer, an accountant, an insurance broker, or anything else along those lines.
Think about it, how exciting is tidying up? Not. At. All. Yet, Marie Kondo has become a worldwide phenomenon.
And if she can do that you can create engaging content with live video – even if your topic is “boring”.
What lessons can you learn from Marie?
Creates a narrative around her expertise
Tidying Up with Marie Kondo was created for TV – the producers know that if all they do is share Marie giving tips for keeping your house tidy, no one is going to watch! So what so they do, they follow the rule that every successful tv show follows – the rule of storytelling.
Each episode shares a story of a family. They begin with stress and tension, Marie comes in and teaches her KonMari method, they struggle, and ultimately overcome it all for a tidy house!
When you are creating live videos, you should weave a story into it when possible. If all you do it share your expertise without any type of tangible things to tie it to, it gets boring fast. Practical is always better than theoretical.
What stories can you tell that will help you highlight and demonstrate your expertise effectively?
Own her personality
Marie comes in and she’s a little Japanese woman who wears skirts and cardigans. Part of the magic of the show is that families and the audience love her. But, she isn’t any old plain boring person, she is a tv personality.
What makes her Marie Kondo:
· She is obsessed with things that spark
· She always greets the house – probably not something you’ve seen someone do before
· Thanks the clothes & other items that are getting tossed
· And generally, she’s just a cute little lady
The thing is, when it comes to video marketing, so many people want to make it perfect, and they want to be professional, but in doing that they wash away too much of their personality. And really, your personality is one of the major reasons we watch. It has the ability to pull us in, helps us relate and connect to you, and makes you stand out from everyone else putting out content,
She doesn’t assume people already know
Is Marie Kondo the first person to share tips for tidying your house? No. I remember watching clean sweep on TLC years ago. But is she the first person to become famous for it? Probably.
Marie could have assumed that we all know how to fold clothes. But that would have been a mistake.
Often, because we live every single day in our area of expertise, it’s really easy to fall into the trap of thinking “oh, everyone knows that, it’s the basics”. But then ask yourself if you know how to fold a fitted sheet – and it will remind you that even though it’s basic to you, it isn’t to everyone else.
When you share content on live videos, don’t be afraid to start at the most basic level. You don’t need to explain the most complicated thing in your industry. Chances are you will lose people because it will be far beyond what they already know. Take stock and meet your audience where they are, which you can assume is at the beginning!