Prevent Social Media Marketing Overwhelm: 3 Tips

Last week I had the opportunity to spend the better part of the week with my fellow mastermind gals!

This was our bi-annual working retreat and the topic of the week was marketing.

Marketing is a topic that I know intimately. But, sitting in a room full of entrepreneurs who aren't so familiar with it gave me some fresh perspective, and I got to see where a lot of entrepreneurs struggle when it comes to marketing their business on social media. So, with that experience, I’ve come up with 3 tips to prevent Social Media Marketing Overwhelm:

1. Done is better than perfect

A huge mistake I see entrepreneurs make that really holds them back is trying to make everything perfect. They work for hours, weeks, or months on a piece of content. The issue that happens here is you spend all that time working to create one piece of “perfect content” but the rest of the time no new content is going out.

No matter what, your posts will not be perfect. Yeah you can make them really awesome and fantastic, but it will never be perfect for various reasons.

The important thing is to get content out there. Putting things out there will help you get are sense of what your ideal customers respond to or not. That's how you learn.

2. The importance of planning

Listen, there are way too many businesses out there who are just winging it when it comes to their marketing. They are like oh I haven’t posted anything in a few days, time to say something – but their posts aren’t in line with their goals or current initiatives.

In social media marketing you always have a 2-part goal: connect with your audience with valuable content and help them understand how you can help them with relevant calls to action.

Planning goes a long way in making sure what you are getting your message out there aren't that it's relevant to what you are currently offering.

3. Consistency trumps all

Marketing is about relationship building, and to do that you need to show up regularly. Which means sharing original content on a daily or almost daily basis.

A lot of entrepreneurs, women especially are afraid that they are “bothering people” You're not. Because of the algorithm an average of 2% of your followers will see your posts. Being so visible that you are bothering people is an issue that pretty much no one has. And if you are sharing valuable information, they will appreciate it!

Are you ready to kick up your social media marketing? Join me for Make Friends Not Followers: Attract your dream customers with social media. Details below!

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ENCORE PRESENTATION

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Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd:

Sign up HERE