Should Your Business be on Instagram?

I’ve noticed recently that a lot of you struggle when it comes to Instagram. You either don’t quite know how to use it, aren’t on it yet, don’t know what to post or, in the words of a couple of my clients, don’t “get it”, so really for the next few weeks I am going to focus on how you can use Instagram to grow your visibility and attract more customers. And so, we’re not bailing on Facebook. I love Facebook and it has many features that Instagram doesn’t, but I want you to think about adding the platform to your online marketing efforts so create a more well-rounded strategy.

. Instagram arrived on the scene in 2010.  This app encouraged users to take a photo, use a filter, write a caption, and post. And there were a lot of food pics.

Instagram was bought by Facebook in 2012.

Let’s start off with some super interesting and fun statistics all about Instagram. Because no matter how awesome Instagram is, there’s no point in you spending resources in growing your Instagram if your audience isn’t there.

Now first off, is user-ship. There are 800 million users on Instagram – which is about the equivalent of Twitter and LinkedIn combined.  (Twitter sits at about 300 million and LinkedIn 500 million). Woof. That is huge! And the audience there keeps on growing exponentially.

OK point taken, lots of people. But who are they?

  • 38% of online women use it, and 28% of online men use it.
  • 59% of internet users between 18 and 29 are using Instagram and 33% of users between 30 and 49 are using Instagram.
  • 59% of Instagrammers in the U.S. are under 30 – we can assume Canada follows a similar trend
  • The numbers are heavily skewed to younger folk. 18- to 29-year-olds comprise 59 percent of users in the U.S., followed by the 30 to 49-year-olds accounting for 33 percent.
  • For those of you who are in b2b, there are 25 million business profiles on Instagram, and I will bet probably twice as many as that who simply didn’t opt to have a business profile but own a business.
  • 75% of Instagram users take action after visiting a post
  • And, the best stats I came across: Instagram has the highest interaction rate when it comes to social media platforms.
  • According to a 2016 Instagram has a 2.2 percent per-follower interaction rate. For a comparison, Facebook has a 0.22 percent rate.

So now that you have those numbers to think about, I want to share some differences and similarities between Facebook and Instagram.

The reasons being:

1. Facebook owns Instagram, but it is its own platform, so I do want you to know what the difference is

2. A lot of the strategies that I share regularly on my show are applied best to Facebook and Instagram, they are my 2 favourite platforms, and I just want to give a bit of an overview for why and who does what best.

SIMILARITIES

1. Algorithm

Both FB and Instagram’s newsfeed are determined by an algorithm. I’ve spoken about algorithms here before, and what I share does apply to both. Engagement is important, the quality of your posts is important, you have a window of opportunity, and creating conversations is the goal. On both platforms, FB's goal is to keep you around as long as possible. So, anything you share that keeps your audience’s attention is good!

2. You can cross-publish

If you are the admin of a page on FB, you can go into your settings on Instagram and link both accounts. This allows you to choose to also share your posts on Facebook when you are posting to Instagram. I do this fairly often, but there are some things to keep in mind on this topic:

1. Often you’ll want to change the text: there are certain nuances of Instagram that don’t apply to FB and you’ll want to change, examples could be hashtags, “link in bio” etc.

2. Not every post is great for both platforms. You don’t want your FB and Insta to be identical. Then why would we follow you in both places?

3. It doesn’t work the other way around, i.e. you can’t post to FB then also share to Insta.

3. Ads manager

Another similarity which I assume is the results in both being owners by FB is the ads. When you create ads for Instagram (which btw you need a business account for) you do so inside the FB ads manager. You can do a few simple things within the Instagram app, but you’ll generally want to go into the ads manager for anything more complex than a boost.

DIFFERENCES

1. Profiles are treated equally

This is probably my favourite things about Instagram. Both platforms allow you to have a “business account”. But on Instagram, all profiles are treated equally. On fb, you can’t go and comment on profiles easily, but on Instagram, you can, which makes engagement super easy!  You can comment on anyone’s post as long as they don’t have a private account.

2. Invites vs follows

On Facebook, this is how you connect with people. You are either ‘friends’ where you have both made an indication that you want to connect, or you like a page. And you have the option to Invite your friends to like your page.

On Instagram, you basically follow others and hope they follow you back. Yes, there is an entire strategy behind getting followers, but that’s what you do need to know. You can follow anyone, but they don’t necessarily have to follow you. And, there is no way to “invite” ppl to follow you.

3. Instagram is a native and mobile platform

On Facebook, you can do pretty much anything. Instagram is a bit more limited and really contains you to the app. You can’t share links in captions, you can’t “share” or retweet”. You can post a photo or a video and that’s where it stops. Everything is native, meaning you need to upload directly into the app.

There are apps that make life easier. Instagram now let’s business profiles schedule posts (with the help of 3rd party apps). Before it kinda just reminded you and if you were lucky, it would copy the text to your clipboard.

And on that note, it’s mobile only. You can access your Instagram profile from a desktop, but you can’t post or do much. Again, there are 3rd party apps that let you post, but for the most part it's just mobile.

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HOT OFF THE PRESS!

7 Instagram Tips to Attract More Customers!
The Complete Guide to Getting Started on Instagram!

Instagram is the fastest growing social media platform (currently sitting at about 800 million users). That is more than Twitter (about 330 Million) and LinkedIn (about 500 Million).

With so many users, chances are your ideal customer is there! But how do you use these numbers in your favour to attract your dream customers? 

In this guide, I demystify the platform and help you make powerful moves to generate more leads and attract more customers! 

Get it HERE