content marketing

Live Video is not Improv

If you are new here, or maybe haven’t been paying attention – I am a member of a local improv group. The catch 22 comedy crew. What is improv? It’s a type of comedy where there are no scripts, only guidelines and scenario, and the rest is made up on the spot. It’s a lot of fun, really, and it can be hilarious.

For some reason, there is a misconception floating around that live video is improv – impromptu and made up on the spot – but that is very far from reality. When it comes to anything business related, improv is generally a bad idea.

What should you do instead? Here are 3 things

Create an outline

Now we could say that the opposite of improv, is having a script. Before you go live you should take the time to decide what you are going to talk about and write it out. It doesn’t need to be written out word for word (in fact I discourage that because it’s better if things are more loose and natural).

Decide what you are going to talk about, a few key points, and then add a few bullet points for each point. This will not only let you walk through in your head what you want to talk about before clicking GO LIVE, but it can serve as a guide for you while you are sharing.

PS: There is no shame in peeking at your notes while you are live, as long as you aren’t reading them word for word!

Have a structure

A few months ago, I fell into a hole. This was a hole of watching Full House – the original – for hours at a time. And apart from how 90s everything was, do you know what I noticed? Every single episode followed the exact same formul. It starts with a sweet quick laugh, intro song (ahhh), set up, conflict, then resolution.

Why do they do this? Because it’s a show structure that works, and its easy to repeat over and over again.

You want to do that same with your live videos – pretend you are the producer of Full House and create a show structure that you can use over and over again.

Your show structure should include an introduction, main content, and a wrap up. Other things include time for engagement, a call to action, and a one liner of what you video is about

Tie it into the bigger picture

Are you going live just for the sake of it? Don’t. It’s not going to pay off and really, who has time for that. Tie your live videos into the bigger picture when it comes to your business.

Does your industry have “seasons” or different topics of interest at different times – use that as a base.

Are you planning some type of event – use that theme to create content leading up to it.

Launching a program, course, or business, reverse engineer your content to align with your launch.

Just “going live” isn’t going to get you anywhere, you need to do it strategically – add value and have a plan, and tie it into the other goals that you are trying to accomplish in your business.


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

How to Build A Community of Loving Fans with Live Video

Happy almost Valentine's Day! I love this day because it's a great excuse to be cheesy and eat chocolate!

And, of course, it's a celebration of LOVE. But do you ever think of the relationship you have with your future customers? Like any other relationship, you need to put in the time and energy to see it grow.

In this episode of the Art of Online Marketing Live Show, I share how to nurture those relationships with Live Video so you can have loving fans!

When you are using live video in your business, you goal is to build a relationship with your viewers. This increases their feelings towards you, grow the know, like and trust factor, has them tuning in week after week, and sharing your content with their friends.

You want to build a relationship, not unlike a romantic relationship.

Be yourself

Have you ever dated someone where you felt like you couldn’t truly be yourself? It’s not a great feeling, you hold back and then you know that you’re not being all that you can be, and that really you deserve to be with someone who you can be yourself with.

When you are building a relationship of any sort – whether it’s a friendship or a romantic relationship – it’s really important to be yourself. This way you will attract the type of people you want to spend time with, and alternately, those people will know that you are the type of person they want to send time with.

The same goes for business relationships. It can often be tempting to act “professionally” because you are a business owner and you want to come off as professional – but often that translates into boring. Professional means you are respectful of your audience and peers, you show up as best as you can, and your share your expertise – it doesn’t meant that you are perfect or have no personality.

Don’t try to put a fake version of yourself out there. It will either come off as phoney or boring. Yes, you are putting yourself out there in a professional way, so it might be different than the way you show up on your couch on Sunday mornings, but you still need to be you. Be ther you who you might be for a date – you might put on some makeup, wear you nicest jeans, put on deodorant, etc. But it’s still yyou!

Go with who you are and what you like about yourself – not how you think others think you should be. You want to be authentic. You are who you are – and that is amazing!

Be there for them

What is the key to any relationship – spending time together! So when you first start dating someone, you are doing that – you are going on dates, and you are showing up on a regular basis to build that relationship, to build that trust. If you don’t go out on any dates, the relationship isn’t going to move forward. Right?

You are probably going to see each other once or twice a week – and then probably talk on the phone or text the other days! And really, growing a community of loving fans is no different.

You want to show up for your audience regularly. You should be showing up with live video once or twice a week, and with micro content most other days of the week.

Build a relationship with a give and take mentality

Which leads me to my next point – build a meaningful relationship with a give and take mentality.

When you are building a relationship, its not all about you. You also need to give. That means you buy dinner, pick up flowers, go to the event that you aren’t that psyched about – bu you do it for them to show you care.

In the world of live video, you also need to give. Often when business owners are marketing all they do is take. They ask for a sale, they ask you to share, they ask for this and that.

But before you do that you need to give with valuable content. You need to show up on a weekly basis and share your expertise so that your audience can see the value in what you offer, implement what you shared, and get some wins.


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

Always be a Unicorn (Podcamp Halifax 2019 Takeaways)

On Sunday I attended and presented at Podcamp Halifax 2019! What is Podcamp? Don’t be fooled by the name (as I was). Podcamp isn’t podcast based (although there was lots of discussion around podcasting). It’s an “un-conference” about all things digital media! There were sessions on social media, podcasts, virtual reality, data protection, and more!

Sessions I attended

There were sessions being held simultaneously – with about 7 slots throughout the day, and 4 options each time. I generally chose to go to sessions of people I know – 1. to support them, and 2. because I knew they would be good.

1. Menna Riley shared tips on networking and networking fails

She discussed the 5 second rule – I thought that was for when you drop snacks on the ground – but apparently its an idea by Mel Robbins, and you have 5 seconds to do a thing before your brain talks you out of it. So if you see someone you want to talk to or introduce yourself to, start walking towards them before 5!

Look for groups of 3 during a networking event. One person is probably the odd man out.

Simply Ask. Even if you are chatting with someone who isn’t a potential customer, they probably know someone who is. Ask: do you know someone who needs help with ____.

2. Kerra Aucoin – Kerra is an old friend of mine and I’d never seen her speak, so I attended her session. Even though there was no new information for me (she talked about social media) I think it’s always great to pick up some tips and look at things from different perspectives. There were some great reminders for me.

3. Mike Tanner – This session was about podcasting. Do I have a podcast? No. Am I planning on taking the audio from these videos and creating a podcast – YES! That is on the agenda for the spring – so stay tuned for that! And this session was great for someone considering podcasts or just starting out.

My session

Alright so I talked about, you guessed it, video marketing – so I talked about stories, live video, and pre-recorded video.

But let’s rewind. A few months ago, my friend Brittany bought me a “gift” which was a unicorn headband. She kept forgetting to bring it to me everytime I saw her and finally on Sunday she remembered. I had to put it on right away – obviously. But then everyone asked if I was going to wear it while I presented – so I said yes. And well anyway long story short, I ended up putting them on briefly during my presentation. Everyone laughed, took pics, I took them off, but everyone continued to laugh throughout the entire presentation – which is good – I enjoy laughter.

Overall the presentation went well – my audience was into it, asked lots of great questions, it was great. I love presenting. It’s more fun every single time.

I had a few people approach me after asking for my info because they wanted to get me to present for their organizations – so if you want me to present for you, fee free to reach out!

Positives

-It’s a FREE event! (Just buy your own lunch)

-The atmosphere is relaxed

-I learned new stuff and reminded myself of things

-I got to see friends of mine and make new friends

Negatives

Note - these are probably the same I’d have for any event

-Anytime there is this set-up, there’s always something that I want to see at the same time as something else. I’m bad at decision making so there’s that whole issue,

-Halifax is far – although I suppose that’s my own fault, but why isn’t there a train? Can someone buy me a private jet?

-Oh and I guess – 45 minutes is short to present something – but again, that’s the standard.

-Also, note that all the good Timbits were gone when I got there.

Overall, a great event that I’d recommend to any entrepreneur! See you all next year!

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...  Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).  Live Video is watched for 3 times longer than pre-recorded video.  AND Live videos have a 148% higher reach than any other form of content.  Not enough to convince you? The real reason why live video is so powerful is this:    It’s the closest you can get to face to face interaction.  How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!  Sign up  HERE .

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...

Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).

Live Video is watched for 3 times longer than pre-recorded video.

AND Live videos have a 148% higher reach than any other form of content.

Not enough to convince you? The real reason why live video is so powerful is this:

It’s the closest you can get to face to face interaction.

How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!

Sign up HERE.

5 Ways to Create Meaningful Social Media Content

For many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, entertain, and engage our audience. Creating great content can increase our visibility, build relationships, and attract new customers.

But every once in awhile, we get into a rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time.

Here are 5 Ways to Create Meaningful Social Media Content

Look at the Big picture

One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible.

How do you do that? Look at the big picture of what’s going on in your business at the moment. What are the key initiatives this quarter?

The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video.

Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story. The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.

Pay attention to what your audience asks

The videos you create are for your audience. That means no one knows better what type of content you should share than your audience!

But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunately). But if you keep your eyes out, it’s ALMOST that simple.

If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If someone asks it, others are thinking it. It’s a clear sign that people want to know.

You should also keep an eye on any questions that your audience asks on social media.

If part of your problem is that you haven’t done many speaking gigs, are people are asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them.

Infuse your personality

Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. Therefor, who you are is a vital piece to your marketing.

Yet, most content creators censor their personalities. But this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self.

Make sure you infuse your personality into every piece of content that you create.

Make it about them

But, it’s not about you. It’s about your audience.

Whenever you are creating content, you need to do so with your audience in mind.

That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience.

Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball!

Don’t post just for the sake of it

If after doing all of this, you still have nothing meaningful to say. Don’t say anything.

It’s much more important to share quality posts than just posting to say you did. Creating crappy posts that don’t get engagement will do you more harm than good in terms of the algorithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.

So, if you have nothing nice to say, don’t say anything at all.

Presenting a win-win formula: How to Increase Sales and Strategic Partnerships - with Jody Euloth

Jody Euloth is the owner of The Mesh Media Network, a Sales, Sponsorship, and Marketing Agency. They work with entrepreneurs and businesses to attract and secure new business, and with brands to leverage experiential marketing opportunities by creating memorable experiences for audiences through sponsorship activations.

Jody has had the pleasure of working on projects such as the Atlantic Golf Expo, CIBC Run For the Cure, University of Toronto Basketball Excellence Program and Atlantic Fashion Week, to name a few. Her strategic partnerships and creative collaborations have engaged such brands as Bell Media, Porsche, RBC and NIKE.

In this episode of The Art of Online Marketing, Jody and I discuss:

  • The difference between marketing and sales;

  • What you need to know about securing sponsors;

  • And, her number 1 tip to close sales!

To learn more about Jody visit: http://www.meshmedianetwork.ca/


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READY TO ENTER 2019 WITH A BANG?

I’ve teamed up with 40+ business experts for the Entrepreneur City Holiday Giveaway Extravaganza!

They’ve created an amazing giveaway event with 40+ entrepreneurial experts gifting their very best templates, swipe copy, video trainings, and more. You’ll get all of this plus my own 12 Days of Christmas Live Video Challenge when you sign up HERE.

The event runs from December 3rd – 24th and after that the gifts are gone. Jump on in right now and go grab all 40+ of these amazing gifts HERE.

Protect your Biz: online legal essentials for Canadian small businesses - with Corinne Boudreau

Corinne is a small business lawyer in Halifax, Nova Scotia, and has been giving practical legal advice to business owners and professionals since 2002.

Corinne’s business, Legal Essentials Inc. provides an online community with legal tools and templates for Canadian women business owners.  This is important because business owners don't know what they don't know about legal issues and there are very few Canadian legal resource tools online - many buy from US sources which are not usually appropriate. Being afraid about legal stuff can paralyze an owner and being ignorant of legal issues can introduce big risks.

In this episode of The Art of Online Marketing, Corinne and I discuss:

  • How written contracts can help your business grow;

  • How does GDPR apply to Canadian businesses;

  • And protecting your business from risks.

To learn more about Corinne visit: www.onlinelegalessentials.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

The 3-Part Formula to Video Marketing Success

If you’ve been using social media for awhile now (haven’t we all?), you will no doubt have noticed the increase in video content. And every time you log on you probably notice even more videos. It’s becoming pretty clear that the popularity of video on social is increasing every single day. But how can you take the popularity of video, and use it to your advantage while marketing your business on social media? In this episode of The Art of Online Marketing I share 3 important factors you need to know when it comes to video marketing:

1. Social Media users prefer video

2. Live Video increases your engagement and reach

3. Why Authenticity attracts loyal customers

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Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this free session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

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I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

Social Video: What's new, what's changed, and other stuff you need to know!

I love Live Video (this video was originally done on Facebook Live). Live Video is what as helped me build my business into what it is today.

Last January, I did an entire series on how powerful live video is, and how you can use it to attract customers and grow your business. And that absolutely still stands. But a lot has happened in the video world since then. In this video I walk you through a few things you need to know about:

1. LinkedIn Native Video;

2. IGTV;

3. Instagram Stories;

4. Facebook Live.

 

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   Are you using Live Video to grow your business?  Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.  Get it  HERE .

 

Are you using Live Video to grow your business?

Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.

Get it HERE.