facebook live marketing

Live Video is not Improv

If you are new here, or maybe haven’t been paying attention – I am a member of a local improv group. The catch 22 comedy crew. What is improv? It’s a type of comedy where there are no scripts, only guidelines and scenario, and the rest is made up on the spot. It’s a lot of fun, really, and it can be hilarious.

For some reason, there is a misconception floating around that live video is improv – impromptu and made up on the spot – but that is very far from reality. When it comes to anything business related, improv is generally a bad idea.

What should you do instead? Here are 3 things

Create an outline

Now we could say that the opposite of improv, is having a script. Before you go live you should take the time to decide what you are going to talk about and write it out. It doesn’t need to be written out word for word (in fact I discourage that because it’s better if things are more loose and natural).

Decide what you are going to talk about, a few key points, and then add a few bullet points for each point. This will not only let you walk through in your head what you want to talk about before clicking GO LIVE, but it can serve as a guide for you while you are sharing.

PS: There is no shame in peeking at your notes while you are live, as long as you aren’t reading them word for word!

Have a structure

A few months ago, I fell into a hole. This was a hole of watching Full House – the original – for hours at a time. And apart from how 90s everything was, do you know what I noticed? Every single episode followed the exact same formul. It starts with a sweet quick laugh, intro song (ahhh), set up, conflict, then resolution.

Why do they do this? Because it’s a show structure that works, and its easy to repeat over and over again.

You want to do that same with your live videos – pretend you are the producer of Full House and create a show structure that you can use over and over again.

Your show structure should include an introduction, main content, and a wrap up. Other things include time for engagement, a call to action, and a one liner of what you video is about

Tie it into the bigger picture

Are you going live just for the sake of it? Don’t. It’s not going to pay off and really, who has time for that. Tie your live videos into the bigger picture when it comes to your business.

Does your industry have “seasons” or different topics of interest at different times – use that as a base.

Are you planning some type of event – use that theme to create content leading up to it.

Launching a program, course, or business, reverse engineer your content to align with your launch.

Just “going live” isn’t going to get you anywhere, you need to do it strategically – add value and have a plan, and tie it into the other goals that you are trying to accomplish in your business.


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

Live Video! Where is it a thing?

Every week I go LIVE for The Art of Online Marketing live show. The show originates as a Facebook Live stream. Most of my audience watches me on Facebook, either live or the replay. Facebook Live is a great platform, it helps you better connect with the people you are ALREADY connected with (on Facebook).

Facebook Live replays can live indefinitely, you can schedule your live, you can download the video and re-purpose it, and it’s easily shareable all over Facebook - in groups, on your timeline, and more.

I’d say at this moment in time – Facebook live is the most popular live platform. But, there are some other great platforms that have live video built in such as...

Instagram

YouTube

Periscope (Twitter)

Watch the video to learn more about these live video platforms!

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start October 31st, 2018

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

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I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

Facebook watch, The Blue Jays, and the future of live video

Something you may not know 'bout me is, I am a huge Blue Jays fan! (I even named my dog Tulo). This week I am discussing the Jays and Live Video.

How do these 2 topics overlap, you might ask? Last week, Facebook Watch – a new(ish) FB video platform, had exclusive rights to broadcast the Jays game against the Royals, and this was, of course, broadcast over Facebook Live. What does this mean for Baseball fans, live streamers, social media users, and everyone in between? Watch today’s episode to find out!

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It starts tomorrow! The Live Video Formula

Live video is the most effective way to build your audience, increase engagement, and grow your business – EVEN if you don’t a huge following!

In this 6-week LIVE course, I show you how to launch, grow and monetize your live video presence!

For more details CLICK HERE