live streaming

Please don’t do THIS on Live Video

By going live, you are opening yourself up to a little bit of risk. We might do something that isn’t “optimal” or that makes our videos less than they could be. And sometimes we make mistakes because we just don’t know or realize, and we learn from it. (I’ll be sharing some of those mistakes with those who signed up for this training.

But what I’m going to share with you in this video is more like: HOW COULD YOU THINK THAT WAS OK??

Eating Kraft Dinner while waiting for viewers

In case you’ve never gone live… Once you are done being “live”, your video is saved as a video on demand that you viewers can watch as they please. When they watch the replay, they watch from 0 seconds.

One time I stumbled upon a live video, it was the replay, and this is how it started:

“Hello everyone! We’re going live a little bit early today. Let’s just wait for everyone to join in”. Next that person proceeded to sit back and eat a bowl of Kraft Dinner!

Why would you eat Kraft Dinner on live video!?

It’s really important that you 1. Realize that the replay viewers watch your video from the beginning, and 2. That the majority of your viewers are actually going to be replay viewers. When you are doing your live, keep that in mind. Don’t only cater to your live viewers, or you will alienate the rest!

Going live in a bikini

A really cool thing about Live video is you can go live from anywhere and give your viewers a little sneak peek into your life. Even on vacation or while travelling.

But please, oh please, if you are a business coach, DO NOT GO LIVE IN A BIKINI.

There is nothing wrong with wearing a bikini. On the beach.

But in a live video? No. The only people who should be going live in a bikini are:

People who sell bikinis

Models who are going to be seen in a bikini

And, well, that’s about it.

The general rule for dress (and makeup) in a live video is to ask yourself this: would I wear this to a client meeting?

Would I wear a bikini to a client meeting? No. Never. Would I show up with my hair a mess and no makeup. Again, I wouldn’t.

Other various activities

I’ve seen some other odd things happen in live videos that you shouldn’t do including:

  •  Walking around you room looking for a hair elastic, then proceeding to do your hair while sharing business & branding advice (again, if you are a hair stylist, go ahead, otherwise, don’t!)

  • Going live while lying in bed or on a couch.

  • Driving while on live video.

The thing is, anyone who shares social media of live video advice is probably always telling you to be yourself, to be real, to be vulnerable. But let’s not cross that line of being your authentic self, into TMI.  


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

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You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

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I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

Creating Consistent Content

One of the most important, and most overlooked factors to growing your business with live video is CONSISTENCY. Attracting customers and growing your business is about building relationships, and just like any other relationship, you need to put in the time to nurture them.

In this week’s episode of The Art of Online Marketing I talk about the importance of consistency and why it’s important that you…

1. Are going Live on a regular basis, such as once a week, at the same time, and same place,

2. Stay on track with your messaging ad what your put out there in terms of your offers,

3. Set the bar for valuable content and continue to share valuable content.

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Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this 60 minute session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

Facebook watch, The Blue Jays, and the future of live video

Something you may not know 'bout me is, I am a huge Blue Jays fan! (I even named my dog Tulo). This week I am discussing the Jays and Live Video.

How do these 2 topics overlap, you might ask? Last week, Facebook Watch – a new(ish) FB video platform, had exclusive rights to broadcast the Jays game against the Royals, and this was, of course, broadcast over Facebook Live. What does this mean for Baseball fans, live streamers, social media users, and everyone in between? Watch today’s episode to find out!

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It starts tomorrow! The Live Video Formula

Live video is the most effective way to build your audience, increase engagement, and grow your business – EVEN if you don’t a huge following!

In this 6-week LIVE course, I show you how to launch, grow and monetize your live video presence!

For more details CLICK HERE

Live video can work for you – EVEN if you don’t have a huge following!

I only have a small following. Will Live Video work for me?

I get asked this question ALL THE TIME. Every time I do a training session, at least one person will ask this question. And the answer is: YES!

Here’s why.

At the end of the day the number of followers or likes you have isn’t really important, it’ the intent behind the click. It is much more valuable to have a small, engaged audience than it is to have a massive audience that couldn’t care less.

By going live, you will create meaningful relationships with the audience that you already have. When you consistently share valuable content, you gain their trust. There is something about being able to see and hear you, your voice, your tone, all in real time, without editing or censoring, that helps people connect with you on a new level that isn’t really possible with other formats. It’s the closest you can get to having a face to face conversation!

Your social media presence will naturally grow from doing consistent lives. Going live is algorithm friendly; you get a much higher reach when you go live than any other type of content. This means more of your followers will see your post, AND new people who aren’t following you yet see your post. Which makes organic growth of your page super simple and easy!

Want to learn more about using live video to attract customers? Join me on March 28th at 12PM AST! CLICK HERE to sign up. In this free online training, Get More Qualified Leads with LIVE VIDEO, I’m going to show YOU how to use LIVE VIDEO to build your audience, increase your engagement, and grow your business. You do not want to miss this! CLICK HERE for more info. 

Newfoundland, Bollywood, and the TERROR of video

If you’re just meeting me, you may think that I have always LOVED doing video and that is absolutely not true. I love the results that live video has for my business, but, like so many people out there, I started out being terrified of doing video, not to mentioned LIVE video.

I really had to ease myself into it. I knew that by not using video in my business, I was missing out on so many opportunities to grow my business and to become more visible.

In this video, I share my 3 tips to ease into video!

Want to learn more about using live video to attract customers? Join me on March 21st at 12PM AST! CLICK HERE to sign up. In this free online training, Get More Qualified Leads with LIVE VIDEO, I’m going to show YOU how to use LIVE VIDEO to build your audience, increase your engagement, and grow your business. You do not want to miss this! CLICK HERE for more info.