live video

Live Video is not Improv

If you are new here, or maybe haven’t been paying attention – I am a member of a local improv group. The catch 22 comedy crew. What is improv? It’s a type of comedy where there are no scripts, only guidelines and scenario, and the rest is made up on the spot. It’s a lot of fun, really, and it can be hilarious.

For some reason, there is a misconception floating around that live video is improv – impromptu and made up on the spot – but that is very far from reality. When it comes to anything business related, improv is generally a bad idea.

What should you do instead? Here are 3 things

Create an outline

Now we could say that the opposite of improv, is having a script. Before you go live you should take the time to decide what you are going to talk about and write it out. It doesn’t need to be written out word for word (in fact I discourage that because it’s better if things are more loose and natural).

Decide what you are going to talk about, a few key points, and then add a few bullet points for each point. This will not only let you walk through in your head what you want to talk about before clicking GO LIVE, but it can serve as a guide for you while you are sharing.

PS: There is no shame in peeking at your notes while you are live, as long as you aren’t reading them word for word!

Have a structure

A few months ago, I fell into a hole. This was a hole of watching Full House – the original – for hours at a time. And apart from how 90s everything was, do you know what I noticed? Every single episode followed the exact same formul. It starts with a sweet quick laugh, intro song (ahhh), set up, conflict, then resolution.

Why do they do this? Because it’s a show structure that works, and its easy to repeat over and over again.

You want to do that same with your live videos – pretend you are the producer of Full House and create a show structure that you can use over and over again.

Your show structure should include an introduction, main content, and a wrap up. Other things include time for engagement, a call to action, and a one liner of what you video is about

Tie it into the bigger picture

Are you going live just for the sake of it? Don’t. It’s not going to pay off and really, who has time for that. Tie your live videos into the bigger picture when it comes to your business.

Does your industry have “seasons” or different topics of interest at different times – use that as a base.

Are you planning some type of event – use that theme to create content leading up to it.

Launching a program, course, or business, reverse engineer your content to align with your launch.

Just “going live” isn’t going to get you anywhere, you need to do it strategically – add value and have a plan, and tie it into the other goals that you are trying to accomplish in your business.


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Please don’t do THIS on Live Video

By going live, you are opening yourself up to a little bit of risk. We might do something that isn’t “optimal” or that makes our videos less than they could be. And sometimes we make mistakes because we just don’t know or realize, and we learn from it. (I’ll be sharing some of those mistakes with those who signed up for this training.

But what I’m going to share with you in this video is more like: HOW COULD YOU THINK THAT WAS OK??

Eating Kraft Dinner while waiting for viewers

In case you’ve never gone live… Once you are done being “live”, your video is saved as a video on demand that you viewers can watch as they please. When they watch the replay, they watch from 0 seconds.

One time I stumbled upon a live video, it was the replay, and this is how it started:

“Hello everyone! We’re going live a little bit early today. Let’s just wait for everyone to join in”. Next that person proceeded to sit back and eat a bowl of Kraft Dinner!

Why would you eat Kraft Dinner on live video!?

It’s really important that you 1. Realize that the replay viewers watch your video from the beginning, and 2. That the majority of your viewers are actually going to be replay viewers. When you are doing your live, keep that in mind. Don’t only cater to your live viewers, or you will alienate the rest!

Going live in a bikini

A really cool thing about Live video is you can go live from anywhere and give your viewers a little sneak peek into your life. Even on vacation or while travelling.

But please, oh please, if you are a business coach, DO NOT GO LIVE IN A BIKINI.

There is nothing wrong with wearing a bikini. On the beach.

But in a live video? No. The only people who should be going live in a bikini are:

People who sell bikinis

Models who are going to be seen in a bikini

And, well, that’s about it.

The general rule for dress (and makeup) in a live video is to ask yourself this: would I wear this to a client meeting?

Would I wear a bikini to a client meeting? No. Never. Would I show up with my hair a mess and no makeup. Again, I wouldn’t.

Other various activities

I’ve seen some other odd things happen in live videos that you shouldn’t do including:

  •  Walking around you room looking for a hair elastic, then proceeding to do your hair while sharing business & branding advice (again, if you are a hair stylist, go ahead, otherwise, don’t!)

  • Going live while lying in bed or on a couch.

  • Driving while on live video.

The thing is, anyone who shares social media of live video advice is probably always telling you to be yourself, to be real, to be vulnerable. But let’s not cross that line of being your authentic self, into TMI.  


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE.

Understanding the Customer Journey - with Shaun Whynacht

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA.  As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.

Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.

Shaun’s company, Blue Cow Marketing, specializes in helping established business owners streamline their marketing process through automation. In this episode of The Art of Online Marketing Shaun and I discuss:

-          What you need to know when it comes to automation;

-          Understanding the journey of your potential customer;

-          Why it's vital to record and organize your customer data.

To learn more about Shaun visit: http://www.bluecowmarketing.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

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I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

Creating Consistent Content

One of the most important, and most overlooked factors to growing your business with live video is CONSISTENCY. Attracting customers and growing your business is about building relationships, and just like any other relationship, you need to put in the time to nurture them.

In this week’s episode of The Art of Online Marketing I talk about the importance of consistency and why it’s important that you…

1. Are going Live on a regular basis, such as once a week, at the same time, and same place,

2. Stay on track with your messaging ad what your put out there in terms of your offers,

3. Set the bar for valuable content and continue to share valuable content.

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Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this 60 minute session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!