Has anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepreneurs feel like they have to go live. And what happens and you feel pressured? Well, your videos aren’t going to be any good.
Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, especially service-based entrepreneurs. But, Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70s game show money booth. You need to know why you are going live.
Here are my top favourite things about live video:
It’s easy (compared to other types of content)
I first started getting into this world of online marketing, I played around will all types of content.
This included things like edited video. And if you’ve ever edited video, you know that it can be tedious. Not to mentioned that you end of taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing.
I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM.
With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth.
I get to interact with you fabulous people!
Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algorithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum).
Here’s the thing. I live in rural nova scotia. When you think of nova scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me.
Interaction and engagement with your audience is great for lots of reasons including, building relationships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).
And well, hey, engagement helps you in terms of the algorithm, which is never a bad thing. But it can’t be your only reason for doing things.
Live video has completely changed my business.
I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better.
Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted an went all in with social media. But it’s not only that.
Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues.
Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across north America, connections across the world, and so much more.
I do a live video every single week with few exceptions. This is partly habit at this point. But sometimes I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want?
So, no. You don’t HAVE to go live. But why wouldn’t you?
Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:
Live Videos are watched for 3x LONGER than regular video
Live Videos receive 6x more engagement than other videos
And live videos receive 1200% more organic reach than other types of posts
However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.
That is, of course, not the fate I want for you. Join me for this free online training and learn:
The hoax that is "Just Start";
The 3 mistakes that make live videos sucky (& what to do instead);
Where to focus your energy fantastic live videos;
How to start growing with live video today, regardless of your tech-savvy-ness.
Sign up HERE