live video marketing

You don't HAVE to do Live Video

Has anyone ever told you that you HAVE to do live video? Unfortunately, I’ve been hearing snippets of conversations and comments in Facebook groups that entrepreneurs feel like they have to go live. And what happens and you feel pressured? Well, your videos aren’t going to be any good.

Look, I love live video, and I really do believe that it can benefit the majority of entrepreneurs, especially service-based entrepreneurs. But, Live Video isn’t a magic pill. Hitting the live button isn’t going to magically make money rain down on you like a 70s game show money booth. You need to know why you are going live.

Here are my top favourite things about live video:

It’s easy (compared to other types of content)

I first started getting into this world of online marketing, I played around will all types of content.

This included things like edited video. And if you’ve ever edited video, you know that it can be tedious. Not to mentioned that you end of taking 25 takes and then realize: oops I’ve done nothing all day except get way too much footage of this one thing.

I’ve also created infographics, which was kind of fun, but again, a lot of work, working with visuals which I am not great at, and most people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM.

With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth.

I get to interact with you fabulous people!

Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algorithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum).

Here’s the thing. I live in rural nova scotia. When you think of nova scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me.

Interaction and engagement with your audience is great for lots of reasons including, building relationships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).

And well, hey, engagement helps you in terms of the algorithm, which is never a bad thing. But it can’t be your only reason for doing things.

Live video has completely changed my business.

I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better.

Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted an went all in with social media. But it’s not only that.

Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues.

Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across north America, connections across the world, and so much more.

I do a live video every single week with few exceptions. This is partly habit at this point. But sometimes I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want?

So, no. You don’t HAVE to go live. But why wouldn’t you?


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Live streaming has hit an all-time high! No surprise there considering that live video is the best way to increase your visibility, grow your audience, and make more sales. And of course some token stats:

Live Videos are watched for 3x LONGER than regular video

Live Videos receive 6x more engagement than other videos

And live videos receive 1200% more organic reach than other types of posts

However, you have probably noticed that most of the videos that pop up in your newsfeed SUCK! And videos that suck are going to negatively impact your business, repel those who may have been your dream customers, and be a colossal waste of time, energy, and money.

That is, of course, not the fate I want for you. Join me for this free online training and learn:

The hoax that is "Just Start";

The 3 mistakes that make live videos sucky (& what to do instead);

Where to focus your energy fantastic live videos;

How to start growing with live video today, regardless of your tech-savvy-ness.

Sign up HERE

How to Build A Community of Loving Fans with Live Video

Happy almost Valentine's Day! I love this day because it's a great excuse to be cheesy and eat chocolate!

And, of course, it's a celebration of LOVE. But do you ever think of the relationship you have with your future customers? Like any other relationship, you need to put in the time and energy to see it grow.

In this episode of the Art of Online Marketing Live Show, I share how to nurture those relationships with Live Video so you can have loving fans!

When you are using live video in your business, you goal is to build a relationship with your viewers. This increases their feelings towards you, grow the know, like and trust factor, has them tuning in week after week, and sharing your content with their friends.

You want to build a relationship, not unlike a romantic relationship.

Be yourself

Have you ever dated someone where you felt like you couldn’t truly be yourself? It’s not a great feeling, you hold back and then you know that you’re not being all that you can be, and that really you deserve to be with someone who you can be yourself with.

When you are building a relationship of any sort – whether it’s a friendship or a romantic relationship – it’s really important to be yourself. This way you will attract the type of people you want to spend time with, and alternately, those people will know that you are the type of person they want to send time with.

The same goes for business relationships. It can often be tempting to act “professionally” because you are a business owner and you want to come off as professional – but often that translates into boring. Professional means you are respectful of your audience and peers, you show up as best as you can, and your share your expertise – it doesn’t meant that you are perfect or have no personality.

Don’t try to put a fake version of yourself out there. It will either come off as phoney or boring. Yes, you are putting yourself out there in a professional way, so it might be different than the way you show up on your couch on Sunday mornings, but you still need to be you. Be ther you who you might be for a date – you might put on some makeup, wear you nicest jeans, put on deodorant, etc. But it’s still yyou!

Go with who you are and what you like about yourself – not how you think others think you should be. You want to be authentic. You are who you are – and that is amazing!

Be there for them

What is the key to any relationship – spending time together! So when you first start dating someone, you are doing that – you are going on dates, and you are showing up on a regular basis to build that relationship, to build that trust. If you don’t go out on any dates, the relationship isn’t going to move forward. Right?

You are probably going to see each other once or twice a week – and then probably talk on the phone or text the other days! And really, growing a community of loving fans is no different.

You want to show up for your audience regularly. You should be showing up with live video once or twice a week, and with micro content most other days of the week.

Build a relationship with a give and take mentality

Which leads me to my next point – build a meaningful relationship with a give and take mentality.

When you are building a relationship, its not all about you. You also need to give. That means you buy dinner, pick up flowers, go to the event that you aren’t that psyched about – bu you do it for them to show you care.

In the world of live video, you also need to give. Often when business owners are marketing all they do is take. They ask for a sale, they ask you to share, they ask for this and that.

But before you do that you need to give with valuable content. You need to show up on a weekly basis and share your expertise so that your audience can see the value in what you offer, implement what you shared, and get some wins.


You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.  This event will give you the tools and strategies needed to:  · Keep up with the latest trends in videos marketing  · Learn from the world’s top video experts – pitch free!  · Walk away with real strategies you can implement right away  To register visit:  videomarketingforentrepreneurs.com

You’re invited to the Video Marketing Summit for Entrepreneurs, a FREE online event where I am joined by 13 top video marketing experts and we share our expertise, strategies and tips to help you add rocket fuel to you video marketing efforts.

This event will give you the tools and strategies needed to:

· Keep up with the latest trends in videos marketing

· Learn from the world’s top video experts – pitch free!

· Walk away with real strategies you can implement right away

To register visit: videomarketingforentrepreneurs.com

Understanding the Customer Journey - with Shaun Whynacht

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA.  As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.

Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.

Shaun’s company, Blue Cow Marketing, specializes in helping established business owners streamline their marketing process through automation. In this episode of The Art of Online Marketing Shaun and I discuss:

-          What you need to know when it comes to automation;

-          Understanding the journey of your potential customer;

-          Why it's vital to record and organize your customer data.

To learn more about Shaun visit: http://www.bluecowmarketing.ca


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Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.