online marketing

Presenting a win-win formula: How to Increase Sales and Strategic Partnerships - with Jody Euloth

Jody Euloth is the owner of The Mesh Media Network, a Sales, Sponsorship, and Marketing Agency. They work with entrepreneurs and businesses to attract and secure new business, and with brands to leverage experiential marketing opportunities by creating memorable experiences for audiences through sponsorship activations.

Jody has had the pleasure of working on projects such as the Atlantic Golf Expo, CIBC Run For the Cure, University of Toronto Basketball Excellence Program and Atlantic Fashion Week, to name a few. Her strategic partnerships and creative collaborations have engaged such brands as Bell Media, Porsche, RBC and NIKE.

In this episode of The Art of Online Marketing, Jody and I discuss:

  • The difference between marketing and sales;

  • What you need to know about securing sponsors;

  • And, her number 1 tip to close sales!

To learn more about Jody visit: http://www.meshmedianetwork.ca/


EC promo image.png

READY TO ENTER 2019 WITH A BANG?

I’ve teamed up with 40+ business experts for the Entrepreneur City Holiday Giveaway Extravaganza!

They’ve created an amazing giveaway event with 40+ entrepreneurial experts gifting their very best templates, swipe copy, video trainings, and more. You’ll get all of this plus my own 12 Days of Christmas Live Video Challenge when you sign up HERE.

The event runs from December 3rd – 24th and after that the gifts are gone. Jump on in right now and go grab all 40+ of these amazing gifts HERE.

Protect your Biz: online legal essentials for Canadian small businesses - with Corinne Boudreau

Corinne is a small business lawyer in Halifax, Nova Scotia, and has been giving practical legal advice to business owners and professionals since 2002.

Corinne’s business, Legal Essentials Inc. provides an online community with legal tools and templates for Canadian women business owners.  This is important because business owners don't know what they don't know about legal issues and there are very few Canadian legal resource tools online - many buy from US sources which are not usually appropriate. Being afraid about legal stuff can paralyze an owner and being ignorant of legal issues can introduce big risks.

In this episode of The Art of Online Marketing, Corinne and I discuss:

  • How written contracts can help your business grow;

  • How does GDPR apply to Canadian businesses;

  • And protecting your business from risks.

To learn more about Corinne visit: www.onlinelegalessentials.ca


award.jpg

Know a business who is doing great things on Social Media? Nominate them for a Social Media Business Award!

Nominations are open NOW and close November 29th at MIDNIGHT! Results will be announced December 13th.

To nominate your favourites, click HERE.

Live Video Q&A

In this episode of the Art of Online Marketing, I answer your questions about live video! I always get tons of questions about live video whether I am conducting a workshop, delivering training, or working with my clients 1:1. Those questions are often what fuels the subject matter of my live shows, but sometimes the answer doesn’t need an entire episode to cover. Enter this Q&A session.

Watch the video and learn:

  • Is it necessary to wait for your audience to grow?

  • How do I structure my live show?

  • I see you and others schedule live – how do you do that?

  • What’s a premiere on Facebook?

  • Is it possible to use a Facebook live episode as the video in an ad?

  • How do you switch my live on and off neatly?

  • Can we re-use our live video in other places?

  • Why did you start going live?

  • Can you stream to Facebook and Instagram at the same time?

wide.jpg

——————————————————————————————————-

You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start November 14th, 2018.

Google + pulls the plug. Is Facebook next?

In case you’ve been living off the grid…

Last week Google announced that it would be pulling the plug on Google +, their very own social media platform, which was launched in 2011 to rival Facebook. While Google is generally a beast when it comes to creating attractive products, this one was a flop. Google+ is shutting down because of low usage and engagement (and not to mention, a major data breach)

But honestly. Google + never really took off. It claims to have 395 million users (in theory more than Twitter). However, 91% of Google+ accounts are empty, meaning they were likely created either as spam accounts or just to access other Google services.

But what does this mean for other platforms? Given that multiple social media sites have recently been under scrutiny, what I want to explore is: is Facebook next? Let’s analyze the situation in 3 key areas: usage, demographics, and business and marketing.

Usage

Facebook, which is currently the largest social network has 2 billion monthly active users. That means every month 2 billion different people are spending time there. Its not me 1 million times and Shawna the other million – its unique users. How does that compare to other social networks? The only other network that comes close to fb is Instagram, which just reached the 1 billion mark. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%.

Oh, an FYI, Fb owns Instagram. So, anything good that happens to IG is good for Facebook.

Here’s the thing - Facebook has been around for 12, 13 years, so the rate of growth isn’t huge, and that’s because basically everyone already has a Facebook account – I’m willing to bet that you do. But, the numbers are still increasing, not decreasing like some would lead you to believe.

In fact: 400 new users sign up for Facebook every minute.

When it comes to usage: Facebook is not dying

Demographics

When I first joined fb, it was a new and mysterious world where people shared things about what they were doing and photos. It was weird, and I was like what is this – people are going to spend time here? This was in 2006 and I had just started university. Everyone said I needed to join Facebook, so I could connect and stay in touch with all of my new university friends. And this is exactly what it did, for a period of time.

Slowly – or quickly, (I can’t really remember, all this feels like it was just yesterday), anyway the crowd of people on Facebook expanded. Friends at home, younger friends, then older friends, then parents, then grandparents, then great grandparents. You get the idea.

Overall Facebook reaches the widest demographic of people.

Is Facebook “uncool” well – semantics. Usually things are uncool when everybody is doing it. And honestly you probably heard your teen say that Facebook is uncool.

If you are trying to reach teens – then yeah, Facebook probably isn’t the place to reach them, but if your customers are adults, chances are, they are on Facebook, because again, everybody is. And most of those people are checking in at least once a day.

You can pick a “cooler” platform. But you might be the only one there.

Business & Marketing

Now, this is where is gets a bit trickier.

Facebook, a free way to connect with people became an obvious place to market a business. Because well FREE. And then everyone went nuts with marketing their business and Facebook was like whoa – no one is going to want to be here if they get advertised to all the time. So, enter the beginning of fb page decline. The algorithm became stronger to ensure that users were seeing posts that they were interested in and fit organically into the conversation.

This went on for awhile until last January – also known as the Facebook apocalypse. Where Facebook changed the focus to helping users connect with friends and family, and less on discovering new content.

For business this meant a lot less reach for their pages. Which is obviously sucks.

But remember, fb shows your content to those who are most likely to engage with it.

So, is it harder to reach the masses on Facebook? Yes, yes it absolutely is and if anyone says otherwise they are full of it. But, you can still reach the people who want to hear from you. That means your goal needs to be to create amazing content for THEM.

Once you create great content for those who are already paying attention, they will bring their friends along. They might comment on your content, share it, or even recommend it to others.

Yes, your ability to reach lots of people is reduced, but you still have more chance of reaching them than other platforms – depending on your target market of course.

Overall, no, Facebook is no dying, its just evolving.

Marketing your business and getting visible on Facebook is getting harder, but with the right content you can reach the people who most want to hear from you.

The point is: don’t give up on Facebook, because, at the moment, its your best bet. Keep marketing on Facebook, and other social media. Because its never a bad idea to diversify your efforts.

————————————————————————————————————

wide.jpg

You’re invited to The Live Video Formula!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

The Live Video Formula is for small business owners who want to increase their visibility online and attract more customers with an effective Live Video presence. The course is appropriate for both those who have never done live video and those who have dabbled in it but want to create a powerful live video strategy.

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

We start October 31st, 2018

The 3-Part Formula to Video Marketing Success

If you’ve been using social media for awhile now (haven’t we all?), you will no doubt have noticed the increase in video content. And every time you log on you probably notice even more videos. It’s becoming pretty clear that the popularity of video on social is increasing every single day. But how can you take the popularity of video, and use it to your advantage while marketing your business on social media? In this episode of The Art of Online Marketing I share 3 important factors you need to know when it comes to video marketing:

1. Social Media users prefer video

2. Live Video increases your engagement and reach

3. Why Authenticity attracts loyal customers

—————————————————————————————————————

42126764_2158291660869485_3863765408548913152_n.jpg

Are you struggling to get your social media posts in front of your ideal customers? Algorithms are always changing (to the disadvantage of business owners) and reaching your audience seems to be getting more challenging by the day!

But, connecting with your audience on social media is still possible. And the best tool to accomplish that is Live Video! That's why I created this free training. Make your time spent on social media pay off!

In this free session you'll learn:

·         What factors determine how many and which users see your posts;

·         The benefits of adding Live Video to your social media marketing strategy;

·         How to get more visibility, engagement, and leads with Live Video!

Sign up here!

How to Level Up your Live Videos!

Live Video has seen a huge surge in the past few years. And it seems like everyone and their cat has been hopping on to live video. It’s easy to understand why: live video is an amazing platform to connect with your audience and future customers, increase visibility, and overall grow your business.

But, just going live isn’t going to magically produce results. There is an entire strategy that needs to go into your live videos to see the benefit at the other end.

In this week’s episode of The Art of Online Marketing I share How to Level Up your Live Videos – 3 lesser known strategies to improve your live videos and get the results you want!

1. Share Something Actionable

2. Repurpose your Live Videos

3. Don’t be afraid of mistakes

—————————————————————————————————————

28871891_1906686872696633_1770177374170613990_n.jpg

I am thrilled to announce that the doors are now open for The Live Video Formula – Fall 2018 Edition!

Live Video receives 600% more engagement than other types of content and is watched for 3 times longer than other types of video! How is that for a return on investment!?

If you are ready to take action to improve your visibility, increase your engagement, and attract more loyal customers with live video, join me for The Live Video Formula! For more details CLICK HERE.

Social Video: What's new, what's changed, and other stuff you need to know!

I love Live Video (this video was originally done on Facebook Live). Live Video is what as helped me build my business into what it is today.

Last January, I did an entire series on how powerful live video is, and how you can use it to attract customers and grow your business. And that absolutely still stands. But a lot has happened in the video world since then. In this video I walk you through a few things you need to know about:

1. LinkedIn Native Video;

2. IGTV;

3. Instagram Stories;

4. Facebook Live.

 

-------------------------------------------------------------------------------------------------------------------

   Are you using Live Video to grow your business?  Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.  Get it  HERE .

 

Are you using Live Video to grow your business?

Grab this free guide and learn the 5 Live Video Secrets to building an engaged community.

Get it HERE.

Are you spending TOO MUCH time marketing your business?

How much should I be marketing my business? How much time should I be spending marketing my business on social media?

These are some of the questions I receive from clients, followers, and workshop participants regularly. And at the end of the day the answer is going to be different for everyone depending on where they are at, the activities they partake in, and other variables.

I spend quite a bit of time marketing my own business on social media. In part because, this is how I attract customers to my business. I also don’t teach anything that I do now know first hand, so my own social media accounts are used as guinea pigs to explore how things work, what strategies work, and what don’t.

This led me to question whether I might be spending TOO MUCH time marketing my own business.

Watch the video to learn what I learned when it comes to how much time you should spending marketing your business and see if you are on the right track!

Give potential customers a reason to follow you

“How do I get more Likes/Followers?”

I am willing to bet that that’s one of the most frequently asked questions of the decade.

Having a social media presence for your business has become a fundamental piece of your marketing collateral. Not having a presence on social media would be like not having a phone number.

To attract more followers, you need to give potential customers a reason to follow you beyond you wanting to sell to them. By asking them to like your page or follow your profile, that shouldn’t just be an invitation to promote to them.

What are some good reasons to follow you?

Sharing Valuable content

What value are you currently bringing your followers? One of the most effective ways to attract followers is by sharing value. Value means that you are helping your followers overcome some type of challenge. In my case I share social media tips and strategies to help you grow your business. If you are a naturopath, sharing advice on how to overcome common health struggles would be valuable, and if you are a vintage clothing market, then it might be sharing how to pair your pieces to make a perfect outfit.

At the end of the day the value is in the eye of your ideal customers. When in doubt, focus on them, not on your products.

Build relationships

People want to do business with people. Not businesses or logos. Our whole goal in life is to connect with others. Make an effort to connect with your audience on a real, authentic level. Give your audience something they can connect with, ask questions, and engage with them. By building relationships and encouraging conversations, you give your followers a reason to come back.

Business is based on relationships. For long term success you need to build relationships with your customers, future customers, and audience!

Beware of superficial tricks

Remember that when it comes to attracting followers, quality by far outweighs quantity. You are much better off having 500 followers who care about you, your business, and are potential customers than having 10K followers who don’t care and will never buy from you. I mean that’s assuming you want to run a profitable business and not just brag about followers and likes

There are lots of way to get new followers. The ones that feel like shortcuts probably are. Whenever someone recommends you take a certain approach to get followers always ask yourself: who will I attract when I do this? If the answer isn’t “my ideal customers” or some variation of that answer, STOP what you are doing immediately. Your future self will thank you.

************************************************

ENCORE PRESENTATION

Make friends not Followers.jpg


Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on August 2nd:

Sign up HERE

 

How to Schedule a Live Video on Facebook

In this week’s video, I show you how to schedule a live video on Facebook!

Scheduling your live video on FB can be beneficial for a few reasons:

1.  You inform your audience that you will be going live

One of the best ways to make sure that your audience tunes in and watches your live video, is to make sure they are aware that you will be going live! Scheduling your live gives them that heads-up. Is will also convert the time zone so that there is no confusion about when to tune in!

2. Reminders

The notification that Facebook creates when you schedule a live video also gives your audience the opportunity to sign-up for reminders. These reminders will send notifications just before you go live to those who subscribed to make sure they don’t miss out!

Scheduling your post also enables a “pre-stream lobby”, where your audience an wait for the stream to begin.

3. You can share the stream where you will be live

The most beneficial aspect of scheduling a live video, is that the post that Facebook creates to notify your audience, is where you will actually appear LIVE in the date and time that you chose. That means that anyone who wants to see you live can go to that post and they will be able to watch you live from the beginning. You don’t need to create a new live, and your audience doesn’t miss out on the first couple of minutes trying to find the live stream.

You can take the link of the post and share it! Since this is where you will appear live, you can give your audience the exact link where you will be showing up live, instead of sharing the post after the fact.

Bonus: You can set up a bot

There are 2 ways that you can set up a bot in this situation.

The first, is sending a message to all your subscribers encouraging them to watch live. Now that you’ve scheduled the post you can share the EXACT LINK where they can watch!

The second is to set up a comment bot in relation to your call to action. When you do this, you choose a keyword that your audience needs to type in the comments, when they do that they will get an automated message sharing the offer you mentioned. You can only set up this type of bot on an existing post, so scheduling it gives you the ability to do that!

NOTE: While you can schedule your live directly from your page, you can’t actually stream to that post natively from Facebook. You need streaming software to allow you to do so.  

Watch the video to learn how to schedule your Live!

******************************************************************

Make friends not Followers.jpg

NEW TRAINING ALERT!

Have you been focusing too much on getting more followers, but with no new customers to show for it?

As a society, we have been putting WAY too much emphasis on getting more followers, and not enough focus on using social media to build the meaningful connections that are vital to successful business relationships.

That's why I created this training. I want to help you not only grow your following, but learn how to turn your followers into loyal customers! 

In this 60 minute session you'll learn:

Why your approach to social media isn't getting you results; 
3 social media mistakes that make you lose followers and opportunities;
3 Keys to successfully attracting your dream customers with social media!

Join me for this FREE live training on July 11th:

Sign up HERE