podcamp

Always be a Unicorn (Podcamp Halifax 2019 Takeaways)

On Sunday I attended and presented at Podcamp Halifax 2019! What is Podcamp? Don’t be fooled by the name (as I was). Podcamp isn’t podcast based (although there was lots of discussion around podcasting). It’s an “un-conference” about all things digital media! There were sessions on social media, podcasts, virtual reality, data protection, and more!

Sessions I attended

There were sessions being held simultaneously – with about 7 slots throughout the day, and 4 options each time. I generally chose to go to sessions of people I know – 1. to support them, and 2. because I knew they would be good.

1. Menna Riley shared tips on networking and networking fails

She discussed the 5 second rule – I thought that was for when you drop snacks on the ground – but apparently its an idea by Mel Robbins, and you have 5 seconds to do a thing before your brain talks you out of it. So if you see someone you want to talk to or introduce yourself to, start walking towards them before 5!

Look for groups of 3 during a networking event. One person is probably the odd man out.

Simply Ask. Even if you are chatting with someone who isn’t a potential customer, they probably know someone who is. Ask: do you know someone who needs help with ____.

2. Kerra Aucoin – Kerra is an old friend of mine and I’d never seen her speak, so I attended her session. Even though there was no new information for me (she talked about social media) I think it’s always great to pick up some tips and look at things from different perspectives. There were some great reminders for me.

3. Mike Tanner – This session was about podcasting. Do I have a podcast? No. Am I planning on taking the audio from these videos and creating a podcast – YES! That is on the agenda for the spring – so stay tuned for that! And this session was great for someone considering podcasts or just starting out.

My session

Alright so I talked about, you guessed it, video marketing – so I talked about stories, live video, and pre-recorded video.

But let’s rewind. A few months ago, my friend Brittany bought me a “gift” which was a unicorn headband. She kept forgetting to bring it to me everytime I saw her and finally on Sunday she remembered. I had to put it on right away – obviously. But then everyone asked if I was going to wear it while I presented – so I said yes. And well anyway long story short, I ended up putting them on briefly during my presentation. Everyone laughed, took pics, I took them off, but everyone continued to laugh throughout the entire presentation – which is good – I enjoy laughter.

Overall the presentation went well – my audience was into it, asked lots of great questions, it was great. I love presenting. It’s more fun every single time.

I had a few people approach me after asking for my info because they wanted to get me to present for their organizations – so if you want me to present for you, fee free to reach out!

Positives

-It’s a FREE event! (Just buy your own lunch)

-The atmosphere is relaxed

-I learned new stuff and reminded myself of things

-I got to see friends of mine and make new friends

Negatives

Note - these are probably the same I’d have for any event

-Anytime there is this set-up, there’s always something that I want to see at the same time as something else. I’m bad at decision making so there’s that whole issue,

-Halifax is far – although I suppose that’s my own fault, but why isn’t there a train? Can someone buy me a private jet?

-Oh and I guess – 45 minutes is short to present something – but again, that’s the standard.

-Also, note that all the good Timbits were gone when I got there.

Overall, a great event that I’d recommend to any entrepreneur! See you all next year!

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...  Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).  Live Video is watched for 3 times longer than pre-recorded video.  AND Live videos have a 148% higher reach than any other form of content.  Not enough to convince you? The real reason why live video is so powerful is this:    It’s the closest you can get to face to face interaction.  How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!  Sign up  HERE .

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...

Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).

Live Video is watched for 3 times longer than pre-recorded video.

AND Live videos have a 148% higher reach than any other form of content.

Not enough to convince you? The real reason why live video is so powerful is this:

It’s the closest you can get to face to face interaction.

How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!

Sign up HERE.