social content

Bad social media habits to break in 2019

As a social media marketer, there are a lot of bad habits I observe online. Sometimes they are habits of some of my own clients, entrepreneurs that I speak to, or people that I follow on social media. But the point is, they frustrate me – and more importantly, they could be preventing you from growing you business more effectively. I want to help you make sure you are not continuing with any of these bad habits into 2019, so that you can have your most impactful year yet! 

Here are 5 Bad social media habits to break in 2019

1. Winging it 

The first bad habit I want to talk about is winging it. And I’d say most of us are guilty of having done this at one point of another. And this is what happens when you don’t create a social media marketing strategy to guide all your efforts.

The great thing about creating a social media strategy, whether it’s with a social media marketer, such as myself, or even on your own, is it forces you to make sure that you are looking at the big picture and planning your content and presence strategically.

What happens when you don’t have a strategy is you say, oh, I haven’t posted to social media for a few days, better do that now. Then you log in, stare at the blank post box, and nothing.

OR, weeks go by, and you haven’t posted anything, and you think you need to post something, so you post something crappy just to say you did.

2. Hiding behind your products and services

Your potential customers need to know what you offer, and how you can help them accomplish their goals. That’s a given.

But to move your audience from potential customer, to paying customer, they need more than just that. Your audience has options – there are lots of companies out there offering the same thing, or something similar.

This is where it’s important to share about yourself beyond what you sell. This helps your audience connect with you, start building a relationship with you, and you will eventually gain their trust. That connection point is far too often overlooked by entrepreneurs.

Most of us could do a better job when it comes to this – myself included

3. Not being crystal clear on who you are targeting

In your business, it’s important to be clear and specific about who it is you want to work with. And really, this is your decision, you can work with whoever you want to work with. BUT you can’t work with everybody, and even less so, you can’t target everybody.

When you try to target everybody, or if you are generally too broad in who you are trying to attract, you message gets diluted, AND your content is much less effective.

Your audience will be more inclined to work with you when you are talking directly to them. But the broader you try to go, the less people feel like you are talking directly to them. So, specific is always better.

4. Being a digital billboard 

Turkey sandwich, 8.99. Upcoming event get your tickets now. Enrollment is now open for my course, buy today.

You know when you check your mailbox, and you get a bunch of flyers or coupons, or letters promising better internet? And then, if you are like me, you proceed to dump all of that into the recycling bin beside the mailboxes?

Well, when I open up my social media, I don’t want to see promotions like that. Spamming your audience with daily promotions is a quick way to the unfollow bin.

A good rule to follow is the 80/20 rule. And this means that you are sharing 80% valuable content, such as tips, stories, personal things etc, and then 20% can be on the promotional side.

5. Content Dumping 

The last habit I want to discuss is content dumping.

As for a definition: content dumping. Verb. The phenomenon of publishing content and wishing for engagement, but not sticking around long enough to respond to comments or questions. This term can also extend to mean not engaging with any other posts either.

Ok, I made up that definition. I used to like that game Balderdash. 

But the point is – if you are looking for engagement, it’s a given and take kind of situation. If you are expecting your audience to comment on your posts, you need to be there to respond to that. This build more trust.

If you prompt them to ask a question, and you never answer it or respond, then you lose trust.

Take the time to respond to any comments. Even something as simple as a thank you can go a long way (although bonus points for something more specific).

And while you are there. Take the time to comment on the posts of others. Social media is a 2-way street. Its important to show others that you care if you want them to return the favour.


Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...  Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).  Live Video is watched for 3 times longer than pre-recorded video.  AND Live videos have a 148% higher reach than any other form of content.  Not enough to convince you? The real reason why live video is so powerful is this:    It’s the closest you can get to face to face interaction.  How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!  Sign up  HERE .

Live video is my favourite way to share content with my audience. And honestly, it has helped me exponentially grow my business. How? Well...

Live video gets 600% more engagement than other types of video (and let’s face it, video in itself gets more engagement than other types of posts).

Live Video is watched for 3 times longer than pre-recorded video.

AND Live videos have a 148% higher reach than any other form of content.

Not enough to convince you? The real reason why live video is so powerful is this:

It’s the closest you can get to face to face interaction.

How can you leverage the power of live video to grow your business? In this free guide I explain everything you need to know before hitting the big red LIVE VIDEO button!

Sign up HERE.

I Wish I’d done it sooner

Happy New Year!

Hope you had a fantastic Holiday, and are looking forward to 2019, I know I am!

This episode is inspired by the fact that every time I hire someone to help me with something in my business, my thought almost instantly becomes “I wish i’d done it sooner!

When there is something that I don’t like doing, really don’t have the time to do, or am just not good at it, it starts to get heavy and stressful. And extra stress is obviously not something that I want, and I assume that you do not either.

A few weeks ago, sometime during the holidays, I just exclaimed to Kiel “WE NEED TO HIRE A HOUSEKEEPER!” I like having a clean house, but I don’t necessarily like to clean. We both work full time and have other activities that we like to do. Meaning that we are essentially only keeping up with the bare minimum around here. We went forward and found someone to come in on a regular basis.

From the minute she stepped foot in my house, I could feel a huge weight being lifted off my shoulders! Something that was going to get done, that I didn’t need to worry about doing. OR worry about seeing dust bunnies floating along my hallway. I couldn’t help but think – I wish id done it sooner.

And then I realized, that every time I hire someone or outsource something, I get that same feeling.

Last year I hired a VA. It’s something I had wanted to do for awhile but was having trouble letting go of the reigns. Surprise! I like being in control of things. Even when its things that I am not necessarily good at or necessarily like doing. That just how it is, and I think a lot of entrepreneurs are like this. We’ve created this business, and its hard to imagine giving someone else responsibility for things inside of it. I think you know how that feels

But being able to take things off my plate is an amazing feeling! Things magically get done without me having to do them! It’s so worth it!

The first thing I ever outsourced was my bookkeeping. I muddled through doing my own bookkeeping for years! And basically my process was this – ignore all of my bills and receipts and such, and then when it was time to pay my quarterly HST, frantically try to get it all in, get confused when things didn’t add up, waste time trying to remember what went down those last 3 months, try to understand how much I owed, then I paid it, and vowed to keep up with my books better so that the same thing didn’t happen next time. And then next time came around and I did the exact same thing.

At a certain point, it became not worth it to do my own books. Because I had less and less time, and the time I wasted trying to sort things out would be better spent working on things that make money, so that I could hire someone to do it for me! Great decision. I wish I’d done it sooner!

I know how it feels to feel like you are the one responsible for everything in your business! But even if you are a business of 1, it doesn’t mean that you need to take care of every little detail. Your time is best spent in your zone of genius. And for me that means having the vision for my business, spending time with my clients, and creating strategies and content. Most other things can be taken care of by someone else – and that definitely something I will keep in mind this year and going forward.

So, if you hate bookkeeping; outsource it. If you don’t have time to create content for social media; outsource it! If you need help keeping up with daily tasks; hire a VA. You don’t need to go at it alone. Its your job to focus on the things you are great at!