social media makreitng

SMMW19 Recap Part 3: Extra-curricular activities

Some of my favourite parts of #smmw19 had NOTHING to do with social media, business, or networking.

One great thing about Social Media Marketing World is that it’s not your typical conference, and they infuse a lot of fun and non-typical activities into the program. I am going to talk about 2 of those RIGHT NOW.

The Chorus

I LOVED being part of the chorus.

Because there are 5000 people at Social Media Marketing World, you might meet someone cool and never see them again. Joining the chorus allowed me to meet other performer people, spend a big chunk of time with them, and really create some great friendships (and a lot of fun).

So much better than standing in the networking hall and saying "so what do you do" over and over again. (Tip: if you want to have an interesting conversation with someone, don’t start it with this question).

I met some truly amazing people that I otherwise might have never met, and had the opportunity to spend a good chunk of time with them. I also got to entertain them in the periods between sound check, and when the rest of the participants were allowed into the giant ballroom where we performed. Exhibit A below. AND I can now say I sang onstage with Peter Hollens and Brianna Shelko!

(Making people laugh, my favourite)

(Making people laugh, my favourite)

The Party at Parq

Saying that the 80s party at Parq was super fun would be an understatement. I’m not typically the type of person who goes out to bars. I prefer to stay home and drink wine with my dog (well he chews on his bone, but you know).

Just imagine the funnest time you’ve ever had out, add in epic sing along karaoke, desserts, and people in costume and this is how the party was.

At one point I was “driving through the crowd” with a record as my steering wheel, and a train of people behind me.

It was a great opportunity to connect with people outside of the conference hall, have fun, and let loose!

If you are ever at an event that has these types of opportunities, take them!


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5 Ways to Create Meaningful Social Media Content

For many entrepreneurs, creating content for social media has become a way of life. We create regular content to educate, entertain, and engage our audience. Creating great content can increase our visibility, build relationships, and attract new customers.

But every once in awhile, we get into a rut. You might not know what to say, you might feel like you’ve said it all before, or you might feel like the ideas you are coming up with aren’t going to serve your audience. Have you ever felt that way? I know I do from time to time.

Here are 5 Ways to Create Meaningful Social Media Content

Look at the Big picture

One mistake I often see entrepreneurs make is creating entirely different content for each platform and for each day. Kudos to them for creating so much content, but it really isn’t an effective strategy. The goal should be to get more eyes on your content, not create as much content as possible.

How do you do that? Look at the big picture of what’s going on in your business at the moment. What are the key initiatives this quarter?

The content that you create should be in line with those initiatives. For example, if I am about to do a launch of the Live Video Formula, my live video training, my anchor content (which for me is my live show) will be about live video.

Taking that a step further, I would also repurpose some of the main points of that video into static social media content. I might also take one of the topics and go into further detail in an Instagram story. The point is, you want a cohesive strategy, not 5 random posts about 5 different topics.

Pay attention to what your audience asks

The videos you create are for your audience. That means no one knows better what type of content you should share than your audience!

But they aren’t going to outright call up and say, “Hey Denise, you should do a video on FB Stories” (unfortunately). But if you keep your eyes out, it’s ALMOST that simple.

If you ever do speaking gigs, pay attention to the questions that your audience asks, both during the official Q&A, and any questions that they may come up and ask afterwards. If someone asks it, others are thinking it. It’s a clear sign that people want to know.

You should also keep an eye on any questions that your audience asks on social media.

If part of your problem is that you haven’t done many speaking gigs, are people are asking you questions, then do some research! Look up questions that people ask in relevant Facebook or LinkedIn groups. Or look up influencers in the same industry as you, see what people are asking them.

Infuse your personality

Why do your customers buy from you? I’m sure you can come up with all sorts of reasons, but the most important one is because you are you, you’ve built a relationship with them, they like you, and they want to support you. Therefor, who you are is a vital piece to your marketing.

Yet, most content creators censor their personalities. But this isn’t High School. The goal isn’t to fit in, it’s to STAND OUT as much as possible, and that means being your unique self.

Make sure you infuse your personality into every piece of content that you create.

Make it about them

But, it’s not about you. It’s about your audience.

Whenever you are creating content, you need to do so with your audience in mind.

That means when you are sharing stories, you aren’t sharing them just because, you are sharing stories that are relatable, and can emotionally connect with your audience.

Your goal is to be the guide. You are the expert in what you do, and its up to you to help your customers achieve their goals. You are the fairy godmother in the story, and they are the princess. You need to get them to the ball!

Don’t post just for the sake of it

If after doing all of this, you still have nothing meaningful to say. Don’t say anything.

It’s much more important to share quality posts than just posting to say you did. Creating crappy posts that don’t get engagement will do you more harm than good in terms of the algorithm and the perspective of your audience. By posting things just for the sake of it you will get filtered out, and the algorithm will decide that users don’t want to see your posts.

So, if you have nothing nice to say, don’t say anything at all.

Presenting a win-win formula: How to Increase Sales and Strategic Partnerships - with Jody Euloth

Jody Euloth is the owner of The Mesh Media Network, a Sales, Sponsorship, and Marketing Agency. They work with entrepreneurs and businesses to attract and secure new business, and with brands to leverage experiential marketing opportunities by creating memorable experiences for audiences through sponsorship activations.

Jody has had the pleasure of working on projects such as the Atlantic Golf Expo, CIBC Run For the Cure, University of Toronto Basketball Excellence Program and Atlantic Fashion Week, to name a few. Her strategic partnerships and creative collaborations have engaged such brands as Bell Media, Porsche, RBC and NIKE.

In this episode of The Art of Online Marketing, Jody and I discuss:

  • The difference between marketing and sales;

  • What you need to know about securing sponsors;

  • And, her number 1 tip to close sales!

To learn more about Jody visit:

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