social media marketing world

SMMW19 Recap Part 3: Extra-curricular activities

Some of my favourite parts of #smmw19 had NOTHING to do with social media, business, or networking.

One great thing about Social Media Marketing World is that it’s not your typical conference, and they infuse a lot of fun and non-typical activities into the program. I am going to talk about 2 of those RIGHT NOW.

The Chorus

I LOVED being part of the chorus.

Because there are 5000 people at Social Media Marketing World, you might meet someone cool and never see them again. Joining the chorus allowed me to meet other performer people, spend a big chunk of time with them, and really create some great friendships (and a lot of fun).

So much better than standing in the networking hall and saying "so what do you do" over and over again. (Tip: if you want to have an interesting conversation with someone, don’t start it with this question).

I met some truly amazing people that I otherwise might have never met, and had the opportunity to spend a good chunk of time with them. I also got to entertain them in the periods between sound check, and when the rest of the participants were allowed into the giant ballroom where we performed. Exhibit A below. AND I can now say I sang onstage with Peter Hollens and Brianna Shelko!

(Making people laugh, my favourite)

(Making people laugh, my favourite)

The Party at Parq

Saying that the 80s party at Parq was super fun would be an understatement. I’m not typically the type of person who goes out to bars. I prefer to stay home and drink wine with my dog (well he chews on his bone, but you know).

Just imagine the funnest time you’ve ever had out, add in epic sing along karaoke, desserts, and people in costume and this is how the party was.

At one point I was “driving through the crowd” with a record as my steering wheel, and a train of people behind me.

It was a great opportunity to connect with people outside of the conference hall, have fun, and let loose!

If you are ever at an event that has these types of opportunities, take them!


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SMMW19 Recap Part 2: Forks and Dorks

A huge part of the value of attending #smmw19 are the connections and the conversations that happen outside of the “official sessions”. Yes, the sessions are fabulous, and they need to be, but I really advise just going for the sessions then going back to your hotel.

There are 3 categories of people that you will meet at SMMW:

1. Great speakers who will inspire you to move forward and accomplish your goals;

In Part 1 (can you link it) I talked about some of my favourite speakers at Social Media Marketing World 2019. SMMW attracts the best social media speakers in the world, because, well, it’s the top conference in the world on that topic!

So needless to say, they know their stuff! Mari Smith, Amy Porterfield, Mike Stelzner, Jon Loomer, Rick Mulready - those are the types of top names that you will see speaking at SMMW. They share with you what you need to know, what big changes in the industry, and what to pay attention to in the next year.

You may not get to hang out and chat with these people as much ad you’d like (because they are basically celebrities) but you can be inspired by their stories and learn so much from them.

2. Amazing people, who may or may not be speaking, who are on a similar journey as you and make great potential collaborators;

Collaborating with others is 1. Lots of fun, and 2. Can be a win-win situation if you work with the right people. And a lot of people at SMMW are open to (and actively seeking) collaboration opportunities.

I recently hosted the Video Marketing Summit for Entrepreneurs, and a lot of the guests were people that I met last year at SMMW, and I was lucky to have been able to catch up with them in person again this year (and give them a big thank you hug – which is extra special because I give them sparingly)

3. Your peers from around that world!

There are about 5000 attendees at this event, and the majority of them are social media marketers. It’s amazing to be surrounded by that many people who fully understand the challenges you face on a daily basis!

You get to meet up with existing friends and make new ones!

I love meeting my online friends in real life. It’s so surreal. You feel like you know them in a way, but maybe you’ve never met in person. Sometimes you are surprised by how they show up in real life! Shorter, taller, nicer, butthead-ier – I think I met people who covered all those!

The point is – there is value in the community – so make sure you take advantage while you are there!


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Reach more people, get more clients and make a bigger impact using the power of livestreams

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).

SMMW19 Takeaways Part 1

Let’s talk Social Media Marketing World 2019.

If you’ve never been to SMMW, know that the sessions bring a ton of value! However, not all of them are created equal, some were fabulous, and others were…not.

Today I share me favourite 3 sessions with you.

Andrew and Pete gave the afternoon keynote on Day 2. I remember being so exhausted last year in this time slot that I didn’t couldn’t even tell you what the session was about. But these guys got my attention. They delivered their content in a clever, comical way, which I always appreciate. They also shared some ideas and insights that were actionable and apply to everyone. They talked about the 90:10 concept – focusing 90% of your attention on one thing, creating amazing content in one place, and not trying to do everything and it ending up being mediocre at best. What a great lesson to share – considering how much SMMW covers and the feeling it gives that we all need to be everywhere.

(Denise with Andrew and Pete, and the lovely garbage can display)

(Denise with Andrew and Pete, and the lovely garbage can display)

Amy Landino shared her Video Authority Formula. Anytime someone shares a process, it makes for a great presentation because it gives the audience something to execute. Even though the videos she talked about were pre-recorded videos, and generally YouTube oriented, I still appreciated the steps she shared, and her presentation style!

Goldie Chan, aka Rookie of the Year (according to me, Denise Alison). Goldie shared her story about how she became a LinkedIn superstar by posting a daily video (over 500 to date!), the power of LinkedIn Video, and some real strategies that entrepreneurs can implement to increase their LinkedIn presence.

One of my favourite things about Goldie is her Green Hair. Or should I say, what it symbolizes.

See, Goldie probably isn't what you would have imagined a couple of years ago when you heard the term LinkedIn influencer, but she didn't dilute herself to fit that mold, she leaned into who she is and changed our idea of what that looks like.

(Denise Alison with Goldie Chan)

(Denise Alison with Goldie Chan)

Watch the video for the rest of the story, and tune in to see parts 2 and 3!


Picture3.png

Reach more people, get more clients and make a bigger impact using the power of livestreams

THE LIVE VIDEO FORMULA

The Live Video Formula is a 6-week, step-by-step online course to help you create, launch, and profit from your own livestream show (even if you’re just starting out, you’re afraid to be on camera, and technology gives you a headache).