Understanding the Customer Journey - with Shaun Whynacht

For Shaun Whynacht, small business is a way of life. In fact, the entrepreneurial spirit is practically woven into his DNA.  As a small boy, he tagged along with his grandfather as he maintained a successful TV repair business. Later he helped renovate the kitchen for his grandmother’s cake shop, and all the while, his mother ran a craft business in his childhood home. Unsurprisingly, by the time he was in high school Shaun went into business for himself.

Upon completion of his college studies in television production, he spent more than a decade exploring every corner of Canada and learning about the business world as an employee. From non-profits to corporations and revenue development to web design, Shaun has seen it all.

Shaun’s company, Blue Cow Marketing, specializes in helping established business owners streamline their marketing process through automation. In this episode of The Art of Online Marketing Shaun and I discuss:

-          What you need to know when it comes to automation;

-          Understanding the journey of your potential customer;

-          Why it's vital to record and organize your customer data.

To learn more about Shaun visit: http://www.bluecowmarketing.ca


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